IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i13p7677-d846092.html
   My bibliography  Save this article

Internal Motivations, External Contexts, and Sustainable Consumption Behavior in China—Based on the TPB-ABC Integration Model

Author

Listed:
  • Bowen Qin

    (School of International Studies, Renmin University of China, Beijing 100872, China)

  • Ge Song

    (School of Environment and Natural Resources, Renmin University of China, Beijing 100872, China)

Abstract

Population expansion and the depletion of the planet’s natural resources make it necessary to look at human consumption behavior in sustainable development. The purpose of this study is to investigate the influence factors, the influence paths, and the decision-making mechanisms of Chinese consumers’ sustainable consumption behavior through the TPB–ABC integration theory. Based on survey data from 534 consumers in Dongying, China, this study used the partial least squares structural equation model (PLS-SEM) to analyze the main factors that influence the three sections of sustainable consumption behaviors, which are green purchase behavior, green transportation behavior, and recycling and resource conservation behavior. Decision-making mechanisms are discussed concerning impact pathways. The results prove that three internal motivations and two external contexts are intimately linked to customers’ behavioral decisions, with external contexts indirectly shaping individual attitudes. Furthermore, the factors that influence various types of sustainable consumption practices differ. Specifically, green purchase behavior and green transportation behavior are mainly influenced by attitude variables, and negative contexts mainly influence recycling and resource conservation behavior. Finally, the study suggested corresponding policy recommendations to promote sustainable consumption.

Suggested Citation

  • Bowen Qin & Ge Song, 2022. "Internal Motivations, External Contexts, and Sustainable Consumption Behavior in China—Based on the TPB-ABC Integration Model," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7677-:d:846092
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/13/7677/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/13/7677/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Hori, Shiro & Kondo, Kayoko & Nogata, Daisuke & Ben, Han, 2013. "The determinants of household energy-saving behavior: Survey and comparison in five major Asian cities," Energy Policy, Elsevier, vol. 52(C), pages 354-362.
    4. Feng Dong & Yifei Hua, 2018. "Are Chinese Residents Willing to Recycle Express Packaging Waste? Evidence from a Bayesian Regularized Neural Network Model," Sustainability, MDPI, vol. 10(11), pages 1-24, November.
    5. Paco, Arminda & Raposo, Mario, 2010. "Green Consumer Market Segmentation: Empirical Findings from Portugal," Apas Papers 203, Academic Public Administration Studies Archive - APAS.
    6. Xianbing Liu & Can Wang & Tomohiro Shishime & Tetsuro Fujitsuka, 2012. "Sustainable consumption: Green purchasing behaviours of urban residents in China," Sustainable Development, John Wiley & Sons, Ltd., vol. 20(4), pages 293-308, July.
    7. Westaby, James D., 2005. "Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 97-120, November.
    8. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    9. Lanlan Li & Huayang Ming & Ranran Yang & Xuan Luo, 2020. "The Impact of Policy Factors and Users’ Awareness on Electricity-Saving Behaviors: From the Perspective of Habits and Investment," Sustainability, MDPI, vol. 12(12), pages 1-23, June.
    10. Han, Liu & Wang, Shanyong & Zhao, Dingtao & Li, Jun, 2017. "The intention to adopt electric vehicles: Driven by functional and non-functional values," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 185-197.
    11. Sardianou, Eleni, 2007. "Estimating energy conservation patterns of Greek households," Energy Policy, Elsevier, vol. 35(7), pages 3778-3791, July.
    12. César Tapia-Fonllem & Victor Corral-Verdugo & Blanca Fraijo-Sing & Maria Fernanda Durón-Ramos, 2013. "Assessing Sustainable Behavior and its Correlates: A Measure of Pro-Ecological, Frugal, Altruistic and Equitable Actions," Sustainability, MDPI, vol. 5(2), pages 1-13, February.
    13. Deidre Bauer & Julia Arnold & Kerstin Kremer, 2018. "Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 10(10), pages 1-13, September.
    14. United Nations UN, 2015. "Transforming our World: the 2030 Agenda for Sustainable Development," Working Papers id:7559, eSocialSciences.
    15. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    16. Franziska Wolff & Norma Schönherr, 2011. "The Impact Evaluation of Sustainable Consumption Policy Instruments," Journal of Consumer Policy, Springer, vol. 34(1), pages 43-66, March.
    17. Jing Shao, 2019. "Sustainable consumption in China: New trends and research interests," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1507-1517, December.
    18. Wang, Shanyong & Li, Jun & Zhao, Dingtao, 2017. "The impact of policy measures on consumer intention to adopt electric vehicles: Evidence from China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 14-26.
    19. Hye Jung Jung & Yun Jung Choi & Kyung Wha Oh, 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    20. Des Gasper & Amod Shah & Sunil Tankha, 2019. "The Framing of Sustainable Consumption and Production in SDG 12," Global Policy, London School of Economics and Political Science, vol. 10(S1), pages 83-95, January.
    21. Cameron, Trudy Ann, 1985. "A Nested Logit Model of Energy Conservation Activity by Owners of Existing Single Family Dwellings," The Review of Economics and Statistics, MIT Press, vol. 67(2), pages 205-211, May.
    22. Oikonomou, V. & Becchis, F. & Steg, L. & Russolillo, D., 2009. "Energy saving and energy efficiency concepts for policy making," Energy Policy, Elsevier, vol. 37(11), pages 4787-4796, November.
    23. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lei Chen & Sheema Matloob & Yang Sunlei & Sikandar Ali Qalati & Ali Raza & Mónica Lorena Sánchez Limón, 2023. "A Moderated–Mediated Model for Eco-Conscious Consumer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    2. Li Yan & Xiao Dou, 2022. "Building a Low-Carbon Community: Influencing Factors of Residents’ Idle Resource-Sharing Behaviors," Sustainability, MDPI, vol. 14(23), pages 1-18, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Edwin Chukwuemeka Idoko & Chukwunonso Oraedu & Christian Chidera Ugwuanyi & Stephen Ikechukwu Ukenna, 2021. "Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    2. Adu-Gyamfi, Gibbson & Song, Huaming & Asamoah, Ama Nyarko & Li, Liang & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Towards sustainable vehicular transport: Empirical assessment of battery swap technology adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    3. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    4. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    5. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    6. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    7. Roh, Taewoo & Seok, Junhee & Kim, Yaeri, 2022. "Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    9. Adu-Gyamfi, Gibbson & Song, Huaming & Obuobi, Bright & Nketiah, Emmanuel & Wang, Hong & Cudjoe, Dan, 2022. "Who will adopt? Investigating the adoption intention for battery swap technology for electric vehicles," Renewable and Sustainable Energy Reviews, Elsevier, vol. 156(C).
    10. Jaiswal, Deepak & Kaushal, Vikrant & Kant, Rishi & Kumar Singh, Pankaj, 2021. "Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    11. Rambabu Lavuri & Abhinav Jindal & Umair Akram & Bhukya Koteswara Rao Naik & Alrence Santiago Halibas, 2023. "Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 280-291, February.
    12. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    13. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    14. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
    15. Nketiah, Emmanuel & Song, Huaming & Obuobi, Bright & Adu-Gyamfi, Gibbson & Adjei, Mavis & Cudjoe, Dan, 2022. "Citizens' willingness to pay for local anaerobic digestion energy: The influence of altruistic value and knowledge," Energy, Elsevier, vol. 260(C).
    16. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    17. Changjoon Lee & Soyoun Lim & Byoungchun Ha, 2021. "Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    18. Hu, Xianfeng & Wang, Shanyong & Zhou, Rongting & Gao, Lan & Zhu, Zujun, 2023. "Policy driven or consumer trait driven? Unpacking the EVs purchase intention of consumers from the policy and consumer trait perspective," Energy Policy, Elsevier, vol. 177(C).
    19. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    20. Erni Rusyani & Rambabu Lavuri & Ardi Gunardi, 2021. "Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior," Sustainability, MDPI, vol. 13(9), pages 1-12, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7677-:d:846092. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.