IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i21p11670-d662166.html
   My bibliography  Save this article

Traditional and Revised Importance-Performance Analysis of Viewer Perceptions Regarding Korea Baseball Organization Broadcasting

Author

Listed:
  • Seung-Man Lee

    (Department of Physical Education, College of Education, Korea University, Seoul 02841, Korea)

Abstract

Given the expectations regarding continued improvement in sports relay broadcasting, research related to Korea Baseball Organization (KBO) relay broadcasting is necessary for it to align with the priorities of viewers. The present study aimed to investigate viewers’ perceptions of the importance and performance of various aspects of KBO relay broadcasting. In May 2021, purposive sampling was used to select 523 participants who had watched KBO broadcasts for more than one year. Participants completed an online survey administered via Google Forms. Frequency analysis, reliability analysis, descriptive statistical analysis, paired t -tests, importance–performance analysis, and revised importance–performance analysis were used to analyze the data. Ratings of importance were higher than those for performance for all sub-factors of KBO relay broadcasting. The IPA, based on the method developed by Martilla and James, yielded 12 factors in Quadrant I, one factor in Quadrant II, five factors in Quadrant III, and two factors in Quadrant IV. In contrast, the use of Vavra’s revised IPA method yielded eight factors in Quadrant I, two factors in Quadrant II, five factors in Quadrant III, and four factors in Quadrant IV. Based on the results derived using these two methods, we discuss the strategic and practical implications of identifying priorities via IPA for future improvements in KBO relay broadcasting.

Suggested Citation

  • Seung-Man Lee, 2021. "Traditional and Revised Importance-Performance Analysis of Viewer Perceptions Regarding Korea Baseball Organization Broadcasting," Sustainability, MDPI, vol. 13(21), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:21:p:11670-:d:662166
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/21/11670/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/21/11670/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jolanta Wyród-Wróbel & Grzegorz Biesok, 2017. "Decision Making on Various Approaches to Importance-Performance Analysis (IPA)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 3(2), pages 123-131.
    2. Ban Olimpia, 2012. "The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 474-480, July.
    3. Brian M. Mills & Michael Mondello & Scott Tainsky, 2016. "Competition in shared markets and Major League Baseball broadcast viewership," Applied Economics, Taylor & Francis Journals, vol. 48(32), pages 3020-3032, July.
    4. Wei-Jaw Deng & Ying-Feng Kuo & Wen-Chin Chen, 2008. "Revised importance--performance analysis: three-factor theory and benchmarking," The Service Industries Journal, Taylor & Francis Journals, vol. 28(1), pages 37-51, January.
    5. Zhang, James J. & Lam, Eddie T.C. & Cianfrone, Beth A. & Zapalac, Ryan K. & Holland, Stephen & Williamson, Debbie P., 2011. "An importance-performance analysis of media activities associated with WNBA game consumption," Sport Management Review, Elsevier, vol. 14(1), pages 64-78, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yan Hu & Feng Lin & Qizhen Dong & Young-joo Ahn, 2024. "Exploring Cultural and Heritage Attributes at Mount Yunqiu, China, Using Importance–Performance Analysis," Sustainability, MDPI, vol. 16(13), pages 1-20, June.
    2. Jyh-How Huang & Chung-Yi Lu & Yu-Chia Hsu, 2023. "Potential Baseball Fan Engagement: The Determinants of a New Television Audience in the Chinese Professional Baseball League during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
    3. Virginia Serrano-Gómez & Oscar García-García & Antonio Rial-Boubeta, 2023. "Using Importance–Performance Analysis (IPA) to Improve Golf Club Management: The Gap between Users and Managers’ Perceptions," Sustainability, MDPI, vol. 15(9), pages 1-12, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiacong Wu & Yu Wang & Ru Zhang & Jing Cai, 2018. "An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis," Sustainability, MDPI, vol. 10(10), pages 1-26, October.
    2. Lai, Ivan Ka Wai & Hitchcock, Michael, 2015. "Importance–performance analysis in tourism: A framework for researchers," Tourism Management, Elsevier, vol. 48(C), pages 242-267.
    3. Albayrak, Tahir & Caber, Meltem, 2015. "Prioritisation of the hotel attributes according to their influence on satisfaction: A comparison of two techniques," Tourism Management, Elsevier, vol. 46(C), pages 43-50.
    4. Tontini, Gerson, 2016. "Identifying opportunities for improvement in online shopping sites," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 228-238.
    5. Phadermrod, Boonyarat & Crowder, Richard M. & Wills, Gary B., 2019. "Importance-Performance Analysis based SWOT analysis," International Journal of Information Management, Elsevier, vol. 44(C), pages 194-203.
    6. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    7. Abreo, Merlyn Natasha & Prasad, Prashant & Surin, Anila S., 2024. "Re-claiming urban neighbourhood streets for active transport – Evidence from Vasai, Maharashtra," Transport Policy, Elsevier, vol. 148(C), pages 1-14.
    8. Georgios Nalbantis & Tim Pawlowski & Dominik Schreyer, 2023. "Substitution Effects and the Transnational Demand for European Soccer Telecasts," Journal of Sports Economics, , vol. 24(4), pages 407-442, May.
    9. Brad R. Humphreys & Amir B. Ferreira Neto, 2020. "Localization Economies and Firm Productivity: Evidence from Football Teams in Sao Paulo, Brazil," Working Papers 20-09, Department of Economics, West Virginia University.
    10. Yi-Chan Chung & Zhi-Chen Peng, 2024. "Research on Service Quality Requirements in Camping Area," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(1), pages 1-3.
    11. Mohamed M. Khalifa Tailab, 2020. "Using Importance-Performance Matrix Analysis to Evaluate the Financial Performance of American Banks During the Financial Crisis," SAGE Open, , vol. 10(1), pages 21582440209, January.
    12. Prasad, Prashant & Maitra, Bhargab, 2019. "Identifying areas of interventions for improvement of shared modes for school trips," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 122-135.
    13. Mikulić, Josip & Prebežac, Darko, 2011. "Evaluating hotel animation programs at Mediterranean sun-and-sea resorts: An impact-asymmetry analysis," Tourism Management, Elsevier, vol. 32(3), pages 688-696.
    14. Guizzardi, Andrea & Stacchini, Annalisa, 2017. "Destinations strategic groups via Multivariate Competition-based IPA," Tourism Management, Elsevier, vol. 58(C), pages 40-50.
    15. Jyh-How Huang & Chung-Yi Lu & Yu-Chia Hsu, 2023. "Potential Baseball Fan Engagement: The Determinants of a New Television Audience in the Chinese Professional Baseball League during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(4), pages 1-14, February.
    16. Tim Wallrafen & Georgios Nalbantis & Tim Pawlowski, 2022. "Competition and Fan Substitution Between Professional Sports Leagues," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 61(1), pages 21-43, August.
    17. Kowoon Kim & Hong-Youl Ha, 2023. "Do Changes in Attribute Weights between Two Platforms Alter Interplay Effects in the O2O Era? Two Time-Lag Intervals in the Tourism Sector," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    18. Krombach, Jonas & Gonzalez, Juan Nicolas & Wittwer, Rico & Hubrich, Stefan & Baumgart, Florian & Gerike, Regine, 2024. "How do German cities translate global sustainability visions into local mobility planning? A quantitative analysis of planners' perspectives and priorities," Transport Policy, Elsevier, vol. 154(C), pages 96-106.
    19. Jinyang Deng & Chad D. Pierskalla, 2018. "Linking Importance–Performance Analysis, Satisfaction, and Loyalty: A Study of Savannah, GA," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    20. Jih-Kuang Chen, 2021. "A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China," SAGE Open, , vol. 11(1), pages 21582440219, January.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:21:p:11670-:d:662166. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.