An importance-performance analysis of media activities associated with WNBA game consumption
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References listed on IDEAS
- Murray, Duncan & Howat, Gary, 2002. "The Relationships among Service Quality, Value, Satisfaction, and Future Intentions of Customers at an Australian Sports and Leisure Centre," Sport Management Review, Elsevier, vol. 5(1), pages 25-43, May.
- Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
- Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
- Henry Kaiser & John Caffrey, 1965. "Alpha factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 30(1), pages 1-14, March.
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KeywordsMarketing Women's basketball Media communication;
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