Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training
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- McDonald, Mark & Rascher, Daniel, 2000. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," MPRA Paper 25739, University Library of Munich, Germany.
- Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-724, October.
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- Kim, Min Kil & Zhang, James J. & Ko, Yong Jae, 2009. "Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale," Sport Management Review, Elsevier, vol. 12(3), pages 149-166, August.
- Byon, Kevin K. & Zhang, James J. & Connaughton, Daniel P., 2010. "Dimensions of general market demand associated with professional team sports: Development of a scale," Sport Management Review, Elsevier, vol. 13(2), pages 142-157, May.
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Keywordsconsumer behaviour scale development sport tourism;
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