IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training

  • Braunstein, Jessica R.
  • Zhang, James J.
  • Trail, Galen T.
  • Gibson, Heather J.
Registered author(s):

    Most professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied here in the context of Major League Baseball's spring training in Florida. It is noted that pre-season games are different from regular season games insomuch as they are more laid-back, are more affordable, and offer greater access to the athletes. It is also noted that pre-season training and games can serve as tourist attractions. In this study, a 29-item scale is developed that measures eight market demand variables associated with spring training in Florida: home team, opposing team, game promotion, economic consideration, schedule convenience, vacation activity, nostalgic sentiment, and love baseball. The scale is shown to be internally consistent, and the dimensions are shown to be independent. It is suggested that the scale can be used (or adapted) for future research into the bases for fan interest in pre-season or pre-event competitions.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352305700425
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 8 (2005)
    Issue (Month): 3 (November)
    Pages: 271-296

    as
    in new window

    Handle: RePEc:eee:spomar:v:8:y:2005:i:3:p:271-296
    Contact details of provider: Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description

    Order Information: Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic
    Web: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/bibliographic

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. McDonald, Mark & Rascher, Daniel, 2000. "Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball," MPRA Paper 25739, University Library of Munich, Germany.
    2. Whitney, James D, 1988. "Winning Games versus Winning Championships: The Economics of Fan Interest and Team Performance," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 703-24, October.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:8:y:2005:i:3:p:271-296. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.