IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i17p9980-d629916.html
   My bibliography  Save this article

Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb

Author

Listed:
  • Jieun Lee

    (College of Business & Economics, Chung-Ang University, 84 Heukseok-ro, Seoul 06974, Korea)

  • Aybuke Nur Erdogan

    (College of Business & Economics, Chung-Ang University, 84 Heukseok-ro, Seoul 06974, Korea)

  • Ilyoo Barry Hong

    (College of Business & Economics, Chung-Ang University, 84 Heukseok-ro, Seoul 06974, Korea)

Abstract

Despite a multitude of studies on the motivators of sharing economy participation, we understand little about how cultural and social drivers affect an individual’s use of sharing services on an online platform. This paper examines the influence of cultural and social factors on a consumer’s participation in a sharing economy. We used Hofstede’s cultural dimensions theory and Ajzen’s theory of planned behavior to formulate the research model to predict the behavioral intention to book an accommodation using the Airbnb platform. To test the model, an empirical study was conducted by collecting survey data on Amazon Mturk from 401 participants. Findings provide evidence that all the cultural dimensions except for masculinity were found to have significant relationship with attitude toward booking on Airbnb. Moreover, social influence has no significant effect on booking intention on Airbnb. We offered academic and practical implications and suggested future research directions based on our findings.

Suggested Citation

  • Jieun Lee & Aybuke Nur Erdogan & Ilyoo Barry Hong, 2021. "Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb," Sustainability, MDPI, vol. 13(17), pages 1-17, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9980-:d:629916
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/17/9980/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/17/9980/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2015. "Reasoned Action and Planned Behavior," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 2, pages 30-65, Palgrave Macmillan.
    2. Davidson, Alexander & Habibi, Mohammad Reza & Laroche, Michel, 2018. "Materialism and the sharing economy: A cross-cultural study of American and Indian consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 364-372.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Mohammad Reza Habibi & Andrea Kim & Michel Laroche, 2016. "From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 277-294.
    5. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    6. Gupta, Manjul & Esmaeilzadeh, Pouyan & Uz, Irem & Tennant, Vanesa M., 2019. "The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy," Journal of Business Research, Elsevier, vol. 97(C), pages 20-29.
    7. Sudhir H Kale & John W Barnes, 1992. "Understanding the Domain of Cross-National Buyer-Seller Interactions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 101-132, March.
    8. Barnes, Stuart J. & Mattsson, Jan, 2016. "Understanding current and future issues in collaborative consumption: A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 104(C), pages 200-211.
    9. Ayeh, Julian K. & Au, Norman & Law, Rob, 2013. "Predicting the intention to use consumer-generated media for travel planning," Tourism Management, Elsevier, vol. 35(C), pages 132-143.
    10. Akbar, Payam & Mai, Robert & Hoffmann, Stefan, 2016. "When do materialistic consumers join commercial sharing systems," Journal of Business Research, Elsevier, vol. 69(10), pages 4215-4224.
    11. Benoit, Sabine & Baker, Thomas L. & Bolton, Ruth N. & Gruber, Thorsten & Kandampully, Jay, 2017. "A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors," Journal of Business Research, Elsevier, vol. 79(C), pages 219-227.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ana Catarina Delgado & Raquel Reis Soares & João F. Proença, 2023. "Motivations for Peer-to-Peer Accommodation: Exploring Sustainable Choices in Collaborative Consumption," Sustainability, MDPI, vol. 15(13), pages 1-11, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
    2. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    3. Rojanakit, Patcharapar & Torres de Oliveira, Rui & Dulleck, Uwe, 2022. "The sharing economy: A critical review and research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1317-1334.
    4. Anne Bäro & Felix Toepler & Timo Meynhardt & Vivek K. Velamuri, 2022. "Participating in the sharing economy: The role of individual characteristics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3715-3735, December.
    5. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    6. Cha, Moon-Kyung & Lee, Hee-Jung, 2022. "Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    7. Akbari, Morteza & Foroudi, Pantea & Khodayari, Maryam & Zaman Fashami, Rahime & Shahabaldini parizi, Zahra & Shahriari, Elmira, 2022. "Sharing Your Assets: A Holistic Review of Sharing Economy," Journal of Business Research, Elsevier, vol. 140(C), pages 604-625.
    8. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Sharing economy platforms: An equity theory perspective on reciprocity and commitment," Journal of Business Research, Elsevier, vol. 127(C), pages 151-166.
    9. Jiang Jiang & Rui Feng & Eldon Y. Li, 2021. "Uncovering the Providers’ Continuance Intention of Participation in the Sharing Economy: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
    10. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    11. Klein, Jan F. & Merfeld, Katrin & Wilhelms, Mark-Philipp & Falk, Tomas & Henkel, Sven, 2022. "Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing," Journal of Business Research, Elsevier, vol. 143(C), pages 171-183.
    12. Ni, Shaowen, 2021. "Collaborative consumption in China: An empirical investigation of its antecedents and consequences," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    13. Gupta, Manjul & Esmaeilzadeh, Pouyan & Uz, Irem & Tennant, Vanesa M., 2019. "The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy," Journal of Business Research, Elsevier, vol. 97(C), pages 20-29.
    14. Michalak Szymon & Ankiel Magdalena & Olejniczak Tomasz & Stachowiak-Krzyżan Magda & Bartkowiak Paweł, 2022. "Motives for the Usage of Collaborative Fashion Consumption Online Platforms," Marketing of Scientific and Research Organizations, Sciendo, vol. 44(2), pages 41-66, June.
    15. Khalek, Sk Abu & Chakraborty, Anirban, 2023. "Access or collaboration? A typology of sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    16. Valentin Clemens & Christopher Albert Sabel & Johann Nils Foege & Stephan Nüesch, 2022. "System Design Choice in the Sharing Economy: How Different Institutional Logics Drive Consumer Perception and Consumers’ Intention to Use Sharing Systems," Schmalenbach Journal of Business Research, Springer, vol. 74(2), pages 201-234, June.
    17. Lim, Weng Marc, 2020. "The sharing economy: A marketing perspective," Australasian marketing journal, Elsevier, vol. 28(3), pages 4-13.
    18. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    19. Abbes, Intissar & Hallem, Yousra & Taga, Nadia, 2020. "Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    20. Jing Liu & Khairul Manami Kamarudin & Yuqi Liu & Jinzhi Zou & Jiaqi Zhang, 2022. "Developing a Behavior Change Framework for Pandemic Prevention and Control in Public Spaces in China," Sustainability, MDPI, vol. 14(4), pages 1-24, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9980-:d:629916. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.