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The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy

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  • Gupta, Manjul
  • Esmaeilzadeh, Pouyan
  • Uz, Irem
  • Tennant, Vanesa M.

Abstract

This study examines the role of cultural values on individuals' intention to rent out and rent products in peer-to-peer exchanges. We collected survey data from participants in eleven countries - China, India, Jamaica, Namibia, Pakistan, the Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States. Our findings provide evidence that, while both collectivism and masculinism positively affect individuals' intention to rent out and rent products, uncertainty avoidance significantly discourages individuals from renting out their products to others. We also find that the product category significantly affects renting out and renting intentions of individuals using peer-to-peer exchanges.

Suggested Citation

  • Gupta, Manjul & Esmaeilzadeh, Pouyan & Uz, Irem & Tennant, Vanesa M., 2019. "The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy," Journal of Business Research, Elsevier, vol. 97(C), pages 20-29.
    • Handle: RePEc:eee:jbrese:v:97:y:2019:i:c:p:20-29
    DOI: 10.1016/j.jbusres.2018.12.018
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    5. Mehmet S. Güçlü & Oya Erdil & Hakan Kitapçı & Erkut Altındağ, 2023. "How Consumer Motivations to Participate in Sharing Economy Differ Across Developed and Developing Countries: A Comparative Study of Türkiye and Canada," SAGE Open, , vol. 13(2), pages 21582440231, May.
    6. Manjul Gupta & Amin Shoja & Patrick Mikalef, 2022. "Toward the understanding of national culture in the success of non‐pharmaceutical technological interventions in mitigating COVID-19 pandemic," Annals of Operations Research, Springer, vol. 319(1), pages 1433-1450, December.
    7. Jieun Lee & Aybuke Nur Erdogan & Ilyoo Barry Hong, 2021. "Participation in the Sharing Economy Revisited: The Role of Culture and Social Influence on Airbnb," Sustainability, MDPI, vol. 13(17), pages 1-17, September.
    8. Prieto, Marc & Stan, Valentina & Baltas, George, 2022. "New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user†perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    9. Quirós, Cipriano & Portela, Javier & Marín, Raquel, 2021. "Differentiated models in the collaborative transport economy: A mixture analysis for Blablacar and Uber," Technology in Society, Elsevier, vol. 67(C).
    10. Manjul Gupta & Carlos M. Parra & Denis Dennehy, 2022. "Questioning Racial and Gender Bias in AI-based Recommendations: Do Espoused National Cultural Values Matter?," Information Systems Frontiers, Springer, vol. 24(5), pages 1465-1481, October.
    11. Seojin Lee & Woojin Lee & Christine A. Vogt & Ying Zhang, 2021. "A comparative analysis of factors influencing millennial travellers’ intentions to use ride-hailing," Information Technology & Tourism, Springer, vol. 23(2), pages 133-157, June.
    12. Cha, Moon-Kyung & Lee, Hee-Jung, 2022. "Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    13. Filieri, Raffaele & Alguezaui, Salma & Galati, Francesco & Raguseo, Elisabetta, 2023. "Customer experience with standard and premium Peer-To-Peer offerings: A mixed-method combining text analytics and qualitative analysis," Journal of Business Research, Elsevier, vol. 167(C).
    14. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    15. Cao, Lanlan & Manthiou, Aikaterini & Ayadi, Kafia, 2022. "Extension and customer reaction on sharing economy platforms: The role of customer inertia," Journal of Business Research, Elsevier, vol. 144(C), pages 513-522.
    16. de Lange, Deborah & Valliere, Dave, 2020. "Investor preferences between the sharing economy and incumbent firms," Journal of Business Research, Elsevier, vol. 116(C), pages 37-47.
    17. Efpraxia D. Zamani & Nancy Pouloudi & George M. Giaglis & Jonathan Wareham, 2022. "Appropriating Information Technology Artefacts through Trial and Error: The Case of the Tablet," Information Systems Frontiers, Springer, vol. 24(1), pages 97-119, February.
    18. Sheshadri Chatterjee & Nripendra P. Rana & Sangeeta Khorana & Patrick Mikalef & Anuj Sharma, 2023. "Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1299-1313, August.
    19. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Sharing economy platforms: An equity theory perspective on reciprocity and commitment," Journal of Business Research, Elsevier, vol. 127(C), pages 151-166.
    20. Xiangzhi Bu & Hoang Viet Nguyen & Quang Huy Nguyen & Chia-Pin Chen & Tsung Piao Chou, 2020. "Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    21. Raphael Wasserbaur & Tomohiko Sakao, 2020. "Conceptualising Design Fixation and Design Limitation and Quantifying Their Impacts on Resource Use and Carbon Emissions," Sustainability, MDPI, vol. 12(19), pages 1-21, October.
    22. Syed Tariq Anwar, 2023. "The sharing economy and collaborative consumption: Strategic issues and global entrepreneurial opportunities," Journal of International Entrepreneurship, Springer, vol. 21(1), pages 60-88, March.
    23. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2020. "Sharing economy: Studying the social and psychological factors and the outcomes of social exchange," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    24. Svetlana Revinova & Svetlana Ratner & Inna Lazanyuk & Konstantin Gomonov, 2020. "Sharing Economy in Russia: Current Status, Barriers, Prospects and Role of Universities," Sustainability, MDPI, vol. 12(12), pages 1-23, June.
    25. Andreas Reuschl & Victor Tiberius & Matthias Filser & Yixin Qiu, 2022. "Value configurations in sharing economy business models," Review of Managerial Science, Springer, vol. 16(1), pages 89-112, January.

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    Keywords

    Sharing economy; P2P; National culture; Hofstede; Uber; Airbnb;
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