Utilising Enterprise Social Media for Product Innovation: The Role of Market Orientation
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Cited by:
- Xin Zhao, 2022. "Customer Orientation: A Literature Review Based on Bibliometric Analysis," SAGE Open, , vol. 12(1), pages 21582440221, February.
- José Alberto Martínez-González & Carmen D. Álvarez-Albelo, 2021. "Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
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Keywords
internal enterprise social media; external enterprise social media; market orientation; product innovation;All these keywords.
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