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The Impact of EU Sponsorship, Size, and Geographic Characteristics on Rural Tourism Development

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  • Anestis Fotiadis

    (College of Communication and Media Sciences, Zayed University, Abu Dhabi 144534, UAE)

  • Guych Nuryyev

    (International Finance Department, I-Shou University, Kaohsiung 84001, Taiwan)

  • Jennet Achyldurdyyeva

    (Institute of Human Resource Management, National Sun Yat-Sen University, Kaohsiung 80424, Taiwan)

  • Anastasia Spyridou

    (Faculty of Management and Economics, Gdansk University of Technology, 80333 Gdansk, Poland)

Abstract

The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation are viewed by the hosts as important factors. Secondly, sponsorship, size, and peripheral economic conditions influence rural tourism hosts’ views on success factors of rural enterprises.

Suggested Citation

  • Anestis Fotiadis & Guych Nuryyev & Jennet Achyldurdyyeva & Anastasia Spyridou, 2019. "The Impact of EU Sponsorship, Size, and Geographic Characteristics on Rural Tourism Development," Sustainability, MDPI, vol. 11(8), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:8:p:2375-:d:224805
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    3. Sinclair-Maragh, Gaunette & Simpson, Shaniel Bernard, 2021. "Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(1), pages 64-75.
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    5. Hernandez-Maskivker, Gilda & Ferrari, Sonia & Cruyt, Aurélie Nathalie J., 2019. "Exploring community stakeholders’ perceptions of mass tourism: the case of Bruges," MPRA Paper 94223, University Library of Munich, Germany.
    6. Ángela Engelmo Moriche & Ana Nieto Masot & Julián Mora Aliseda, 2021. "Economic Sustainability of Touristic Offer Funded by Public Initiatives in Spanish Rural Areas," Sustainability, MDPI, vol. 13(9), pages 1-22, April.
    7. Magadán-Díaz, Marta & Sotiriadis, Marios & Rivas-García, Jesús, 2019. "Drivers of eco-innovation in the Spanish hospitality industry," MPRA Paper 94090, University Library of Munich, Germany.
    8. Chunliu Gao & Li Cheng & Javed Iqbal & Deqiang Cheng, 2019. "An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    9. Gangmin Weng & Yue Pan & Jianpu Li, 2021. "Study on the Influencing Factors and Acting Path of the Sustainable Development of Rural Tourism Based on EEAM-ISM Model," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
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