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An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China

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  • Chunliu Gao

    (Tourism School, Sichuan University, Chengdu 610064, China
    International Laboratory for Interdisciplinary Tourism & Heritage Research, Sichuan University, Chengdu 610041, China)

  • Li Cheng

    (Tourism School, Sichuan University, Chengdu 610064, China
    International Laboratory for Interdisciplinary Tourism & Heritage Research, Sichuan University, Chengdu 610041, China)

  • Javed Iqbal

    (Department of Earth Sciences, Abbottabad University of Science and Technology, Abbottabad 22010, Pakistan)

  • Deqiang Cheng

    (Key Laboratory of Mountain Hazards and Earth Surface Process, Institute of Mountain Hazards and Environment, Chinese Academy of Sciences, Chengdu 610041, China
    College of Resources and Environment, University of Chinese Academy of Sciences, Beijing 100049, China)

Abstract

To solve the decline of rural development, an effective development mode is indispensable. Rural tourism is a key approach in poverty alleviation and rural revitalization in China. The comparative analysis of the 50 most beautiful villages as awarded by the Ministry of Agriculture of China shows that the rural tourism development mode with the integration of production, village and scenery realizes the sustainable development of rural areas. To examine this further, this study takes Qinggangshu Village as a case study and constructs a systematic rural tourism-based sustainable development model called Aims, Measures, Demands (AMD). The results show that Qinggangshu Village has changed from a single farming village to a mature tourism village due to the Beautiful Village Project’s support. In this process, the production, village and scenery have made great change by promoting rural tourism development. Land consolidation and land asset activation is at the core of rural transformation and development, which can drive the reorganization and flow of labor and capital and can also make rebuilt villages more comfortable living spaces. Furthermore, a good landscape environment can stimulate development and competition. This study could be used as an example of attaining sustainable development for other rural areas.

Suggested Citation

  • Chunliu Gao & Li Cheng & Javed Iqbal & Deqiang Cheng, 2019. "An Integrated Rural Development Mode Based on a Tourism-Oriented Approach: Exploring the Beautiful Village Project in China," Sustainability, MDPI, vol. 11(14), pages 1-17, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:14:p:3890-:d:249201
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    2. Li, Xunhuan & Wang, Yongsheng & Wang, Zhaosheng, 2024. "Quantifying the industrial development modes and their capability of realizing the ecological value in rural China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    3. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    4. Haoqian Hu & Yifen Yin & Yingchong Xie & Jingwen Cai & Chunning Wang & Wenshuo Zhang, 2025. "Thematic Evolution and Transmission Mechanisms of China’s Rural Tourism Policy: A Multi-Level Governance Framework for Sustainable Development," Sustainability, MDPI, vol. 17(20), pages 1-23, October.
    5. Qiqi Yin & Shenglu Zhou & Chengxiang Lv & Yang Zhang & Xueyan Sui & Xiaorui Wang, 2022. "Comprehensive Land Consolidation as a Tool to Promote Rural Restructuring in China: Theoretical Framework and Case Study," Land, MDPI, vol. 11(11), pages 1-17, October.
    6. Xinyue Lu & Ge Wang & Chang Zhu & Xinyang Chi, 2021. "Mapping the Challenges to the Sustainable Operation of Suburban Villages in a Metropolis: A Comparative Case Study from the Lens of Three Stakeholder-Led Approaches," Land, MDPI, vol. 10(8), pages 1-20, August.
    7. Yuqing Geng & Siqiao Zhao & Xiaohan Zhang & Jianyi Li & Yan Yan & Juan Gao, 2025. "Bibliometric analysis of sustainable rural tourism," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-28, December.
    8. Ziyan Wang & Cheng Wang & Zehui Jiang & Tao Hu & Wenjing Han & Chang Zhang & Jiali Jin & Kaiyue Wei & Jiao Zhao & Xinyu Wang, 2020. "Relationship between Rural Settlements’ Plant Communities and Environmental Factors in Hilly Area of Southeast China," Sustainability, MDPI, vol. 12(7), pages 1-17, April.
    9. Yanyu Wang & Robert Tian, 2023. "Development of Rural Regions in China: Evidence of Industry Integration by the Residents of Yongan Village (Quanzhou City, China)," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    10. Qin Ji & Jianping Yang & Qingshan He & Hongju Chen & Xiran Wang & Fan Tang & Qiuling Ge & Yanxia Wang & Feng Ding, 2021. "Understanding Public Attention towards the Beautiful Village Initiative in China and Exploring the Influencing Factors: An Empirical Analysis Based on the Baidu Index," Land, MDPI, vol. 10(11), pages 1-21, October.
    11. Leo Fatra Nugraha & Lies Sulistyowati & Iwan Setiawan & Trisna Insan Noor, 2022. "Alternative Community-Based Village Development Strategies in Indonesia: Using Multicriteria Decision Analysis," Agriculture, MDPI, vol. 12(11), pages 1-16, November.
    12. Zuzheng Li & Xiaoqin Cheng & Hairong Han, 2020. "Analyzing Land-Use Change Scenarios for Ecosystem Services and their Trade-Offs in the Ecological Conservation Area in Beijing, China," IJERPH, MDPI, vol. 17(22), pages 1-20, November.
    13. Jing Wang & Yi Wang & Yinchun He & Zhangxiang Zhu, 2022. "Exploring the Factors of Rural Tourism Recovery in the Post-COVID-19 Era Based on the Grounded Theory: A Case Study of Tianxi Village in Hunan Province, China," Sustainability, MDPI, vol. 14(9), pages 1-15, April.

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