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Product-Service System Business Modelling Methodology Using Morphological Analysis

Author

Listed:
  • Minkyu Kwon

    (Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea)

  • Jihwan Lee

    (Division of Systems Management and Engineering, Pukyong National University, Busan 48513, Korea)

  • Yoo S. Hong

    (Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea)

Abstract

This study aims to establish a structured business modelling methodology for successful implementation of Product-service system (PSS). The morphological analysis is applied in investigating the possible patterns of the PSS business model. To systematically collect the business model patterns, we have collected a set of predefined building blocks which can be used in business modelling. These building blocks are collected through investigation of actual PSS business model cases. By mixing and matching various building blocks, various innovative business model alternatives can be designed. To demonstrate our morphological chart, real case example of hair dryer company is illustrated. Moreover, we introduce a web-based system, which supports our business model idea generation procedure using morphological chart.

Suggested Citation

  • Minkyu Kwon & Jihwan Lee & Yoo S. Hong, 2019. "Product-Service System Business Modelling Methodology Using Morphological Analysis," Sustainability, MDPI, vol. 11(5), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1376-:d:211314
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    References listed on IDEAS

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    Cited by:

    1. Karen V. Czachorowski, 2021. "Cleaning Up Our Act: Systems Engineering to Promote Business Model Innovation for the Offshore Exploration and Production Supply Chain Operations," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    2. Marina P. P. Pieroni & Tim C. McAloone & Daniela C. A. Pigosso, 2019. "Configuring New Business Models for Circular Economy through Product–Service Systems," Sustainability, MDPI, vol. 11(13), pages 1-22, July.
    3. Nizar Abdelkafi & Jinou Xu & Margherita Pero & Federica Ciccullo & Antonio Masi, 2023. "Does the combination of sustainable business model patterns lead to truly sustainable business models? Critical analysis of existing frameworks and extensions," Journal of Business Economics, Springer, vol. 93(4), pages 597-634, May.
    4. Yong Se Kim & Kumiko Suzuki & Seok Jin Hong, 2019. "Product Redesign for Service Considerations Using Affordances for Service Activities," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    5. Mario Fargnoli & Nicolas Haber & Massimo Tronci, 2022. "Case Study Research to Foster the Optimization of Supply Chain Management through the PSS Approach," Sustainability, MDPI, vol. 14(4), pages 1-19, February.

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