IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i5p1376-d211314.html
   My bibliography  Save this article

Product-Service System Business Modelling Methodology Using Morphological Analysis

Author

Listed:
  • Minkyu Kwon

    () (Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea)

  • Jihwan Lee

    () (Division of Systems Management and Engineering, Pukyong National University, Busan 48513, Korea)

  • Yoo S. Hong

    () (Department of Industrial Engineering and Institute for Industrial Systems Innovation, Seoul National University, Seoul 08826, Korea)

Abstract

This study aims to establish a structured business modelling methodology for successful implementation of Product-service system (PSS). The morphological analysis is applied in investigating the possible patterns of the PSS business model. To systematically collect the business model patterns, we have collected a set of predefined building blocks which can be used in business modelling. These building blocks are collected through investigation of actual PSS business model cases. By mixing and matching various building blocks, various innovative business model alternatives can be designed. To demonstrate our morphological chart, real case example of hair dryer company is illustrated. Moreover, we introduce a web-based system, which supports our business model idea generation procedure using morphological chart.

Suggested Citation

  • Minkyu Kwon & Jihwan Lee & Yoo S. Hong, 2019. "Product-Service System Business Modelling Methodology Using Morphological Analysis," Sustainability, MDPI, Open Access Journal, vol. 11(5), pages 1-16, March.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1376-:d:211314
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/5/1376/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/11/5/1376/
    Download Restriction: no

    References listed on IDEAS

    as
    1. Morris, Michael & Schindehutte, Minet & Allen, Jeffrey, 2005. "The entrepreneur's business model: toward a unified perspective," Journal of Business Research, Elsevier, vol. 58(6), pages 726-735, June.
    2. Lay, Gunter & Schroeter, Marcus & Biege, Sabine, 2009. "Service-based business concepts: A typology for business-to-business markets," European Management Journal, Elsevier, vol. 27(6), pages 442-455, December.
    3. Juhong Chen & Ruijun Zhang & Di Wu, 2018. "Equipment Maintenance Business Model Innovation for Sustainable Competitive Advantage in the Digitalization Context: Connotation, Types, and Measuring," Sustainability, MDPI, Open Access Journal, vol. 10(11), pages 1-20, October.
    4. Steve Evans & Doroteya Vladimirova & Maria Holgado & Kirsten Van Fossen & Miying Yang & Elisabete A. Silva & Claire Y. Barlow, 2017. "Business Model Innovation for Sustainability: Towards a Unified Perspective for Creation of Sustainable Business Models," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 597-608, July.
    5. Sarah Cheah & Yuen-Ping Ho & Shiyu Li, 2018. "Business Model Innovation for Sustainable Performance in Retail and Hospitality Industries," Sustainability, MDPI, Open Access Journal, vol. 10(11), pages 1-14, October.
    6. T Ritchey, 2006. "Problem structuring using computer-aided morphological analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(7), pages 792-801, July.
    7. Gebauer, Heiko & Fleisch, Elgar & Friedli, Thomas, 2005. "Overcoming the Service Paradox in Manufacturing Companies," European Management Journal, Elsevier, vol. 23(1), pages 14-26, February.
    8. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 529-555, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marina P. P. Pieroni & Tim C. McAloone & Daniela C. A. Pigosso, 2019. "Configuring New Business Models for Circular Economy through Product–Service Systems," Sustainability, MDPI, Open Access Journal, vol. 11(13), pages 1-22, July.
    2. Yong Se Kim & Kumiko Suzuki & Seok Jin Hong, 2019. "Product Redesign for Service Considerations Using Affordances for Service Activities," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-20, December.

    More about this item

    Keywords

    business model; business modelling; morphological analysis; morphological chart; Product-Service System (PSS); case-based system;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1376-:d:211314. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team). General contact details of provider: https://www.mdpi.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.