IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i5p1305-d142844.html
   My bibliography  Save this article

Exploring Environmental Awareness and Behavior among Guests at Hotels That Apply Water-Saving Measures

Author

Listed:
  • Ariadna Gabarda-Mallorquí

    (Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain)

  • Rosa Maria Fraguell

    (Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain)

  • Anna Ribas

    (Department of Geography and Institute of Environment, University of Girona, 17004 Girona, Spain)

Abstract

The aim of this study was to investigate guest profiles at a hotel that has created a best-practices water management model to determine how different types of guests contribute to saving water during their stay. To do this, we analyzed levels of environmental awareness and pro-environmental behavior among the guests. Information was gathered through 648 structured surveys with guests at Hotel Samba in the Spanish seaside resort of Lloret de Mar between September 2015 and August 2016. Cluster analysis revealed four profiles of guests with different sociodemographic characteristics and different levels of awareness and proactivity in relation to water conservation. We combined our findings to develop a framework that illustrates how the two dimensions of environmental awareness and pro-environmental behavior are related in this setting. This article provides new insights into how hotel guests’ environmental awareness and engagement can influence a hotel’s water-saving efforts. These insights should help hotel operators to devise new, guest-centered strategies for saving water.

Suggested Citation

  • Ariadna Gabarda-Mallorquí & Rosa Maria Fraguell & Anna Ribas, 2018. "Exploring Environmental Awareness and Behavior among Guests at Hotels That Apply Water-Saving Measures," Sustainability, MDPI, vol. 10(5), pages 1-15, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1305-:d:142844
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/5/1305/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/5/1305/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. C. Y. Jim, 2000. "Environmental changes associated with mass urban tourism and nature tourism development in Hong Kong," Environment Systems and Decisions, Springer, vol. 20(3), pages 233-247, September.
    2. Mehmet Ulus & Burcin Hatipoglu, 2016. "Human Aspect as a Critical Factor for Organization Sustainability in the Tourism Industry," Sustainability, MDPI, vol. 8(3), pages 1-18, March.
    3. Styles, David & Schoenberger, Harald & Galvez-Martos, José Luis, 2015. "Water management in the European hospitality sector: Best practice, performance benchmarks and improvement potential," Tourism Management, Elsevier, vol. 46(C), pages 187-202.
    4. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    5. Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
    6. Tazim Jamal & Brian Smith, 2017. "Tourism Pedagogy and Visitor Responsibilities in Destinations of Local-Global Significance: Climate Change and Social-Political Action," Sustainability, MDPI, vol. 9(6), pages 1-27, June.
    7. Gössling, Stefan & Peeters, Paul & Hall, C. Michael & Ceron, Jean-Paul & Dubois, Ghislain & Lehmann, La Vergne & Scott, Daniel, 2012. "Tourism and water use: Supply, demand, and security. An international review," Tourism Management, Elsevier, vol. 33(1), pages 1-15.
    8. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Natalia Antonova & Ines Ruiz-Rosa & Javier Mendoza-Jimenez, 2022. "Water Resource Management in Hotels Using a Sustainable Balanced Scorecard," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    2. Zhihui Wang & Liangzhen Nie & Eila Jeronen & Lihua Xu & Meiai Chen, 2023. "Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
    3. Stacy H. Lee & Ran Huang, 2020. "Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    4. Mansour Alyahya & Meqbel Aliedan & Gomaa Agag & Ziad H. Abdelmoety, 2023. "The Antecedents of Hotels’ Green Creativity: The Role of Green HRM, Environmentally Specific Servant Leadership, and Psychological Green Climate," Sustainability, MDPI, vol. 15(3), pages 1-18, February.
    5. Zakaria Elkhwesky, 2022. "A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3274-3301, November.
    6. Yong Liu, 2019. "Residents’ Willingness and Influencing Factors on Action Personal Carbon Trading: A Case Study of Metropolitan Areas in Tianjin, China," Sustainability, MDPI, vol. 11(2), pages 1-13, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    2. Zou, Lili Wenli & Chan, Ricky Y.K., 2019. "Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology," Journal of Business Research, Elsevier, vol. 94(C), pages 113-127.
    3. Gonçalves, Helena Martins & Lourenço, Tiago Ferreira & Silva, Graça Miranda, 2016. "Green buying behavior and the theory of consumption values: A fuzzy-set approach," Journal of Business Research, Elsevier, vol. 69(4), pages 1484-1491.
    4. Carmen Berné-Manero & Marta Pedraja-Iglesias & Pilar Ramo-Sáez, 2017. "Socially responsible markets involved in the consumer-organization identification process," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(2), pages 179-196, June.
    5. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    6. Kalamas, Maria & Cleveland, Mark & Laroche, Michel, 2014. "Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control," Journal of Business Research, Elsevier, vol. 67(2), pages 12-22.
    7. Balderjahn, Ingo & Peyer, Mathias & Seegebarth, Barbara & Wiedmann, Klaus-Peter & Weber, Anja, 2018. "The many faces of sustainability-conscious consumers: A category-independent typology," Journal of Business Research, Elsevier, vol. 91(C), pages 83-93.
    8. Iulia C. Muresan & Rezhen Harun & Felix H. Arion & Anca Monica Brata & Ioan Aurel Chereches & Gabriela O. Chiciudean & Diana E. Dumitras & Camelia F. Oroian & Olivia Paula Tirpe, 2021. "Consumers’ Attitude towards Sustainable Food Consumption during the COVID-19 Pandemic in Romania," Agriculture, MDPI, vol. 11(11), pages 1-15, October.
    9. Lucyna Witek & Wiesława Kuźniar, 2020. "Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    10. Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, 2016. "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
    11. Nambiar, Padmanand Madhavan & Florkowski, Wojciech J. & Suh, Dong-Kyun, 2012. "Attitudes of Urban Female Consumers Toward Food Production Practices in the Republic of Korea," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124811, Agricultural and Applied Economics Association.
    12. Nitika Sharma & Raiswa Saha & V. Raja Sreedharan & Justin Paul, 2020. "Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3203-3219, December.
    13. Giraldi, Janaina de Moura Engracia, 2016. "Evaluation of the impact of Brazil's sustainability on the behavioral intentions of stakeholders toward the country," Evaluation and Program Planning, Elsevier, vol. 54(C), pages 135-143.
    14. Chun-Shuo Chen & Chih-Ching Yu & Kuan-Yu Tu, 2023. "Exploring the Impact of Integrated Marketing Communication Tools on Green Product Purchase Intentions among Diverse Green Consumer Segments," Sustainability, MDPI, vol. 15(24), pages 1-15, December.
    15. J. K. Eastman & P. Modi & S. Gordon-Wilson, 2020. "The Impact of Future Time Perspective and Personality on the Sustainable Behaviours of Seniors," Journal of Consumer Policy, Springer, vol. 43(2), pages 275-294, June.
    16. Michelle Bonera & Elisabetta Corvi & Anna Paola Codini & Ruijing Ma, 2017. "Does Nationality Matter in Eco-Behaviour?," Sustainability, MDPI, vol. 9(10), pages 1-17, September.
    17. Kathleen Krause & Dirk Battenfeld, 2019. "Coming Out of the Niche? Social Banking in Germany: An Empirical Analysis of Consumer Characteristics and Market Size," Journal of Business Ethics, Springer, vol. 155(3), pages 889-911, March.
    18. Van de Velde, Liesbeth & Verbeke, Wim & Popp, Michael & Buysse, Jeroen & Van Huylenbroeck, Guido, 2009. "Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium," Energy Policy, Elsevier, vol. 37(8), pages 3183-3193, August.
    19. Sang‐June Park & Sungchul Choi & Eun‐Jeong Kim, 2012. "The Relationships between Socio‐demographic Variables and Concerns about Environmental Sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 343-354, November.
    20. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1305-:d:142844. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.