IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v20y2022i1p1-d1008549.html
   My bibliography  Save this article

Urban Agriculture in Thailand: Adoption Factors and Communication Guidelines to Promote Long-Term Practice

Author

Listed:
  • Sukanya Sereenonchai

    (Faculty of Environment and Resource Studies, Mahidol University, Salaya, Nakhon Pathom 73170, Thailand)

  • Noppol Arunrat

    (Faculty of Environment and Resource Studies, Mahidol University, Salaya, Nakhon Pathom 73170, Thailand)

Abstract

The purpose of this study is to clarify influencing factors on the adoption and continuing practice of urban agriculture, and to propose communication guidelines to encourage more adoption and long-term practice. The psychological theories of the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), and the Health Belief Model (HBM) were integrated to explain people’s behavior. Both quantitative and qualitative approaches were employed with 325 villagers of 13 communities in seven provinces of Thailand. The following techniques and instruments were used: a statistical analysis crosstab, stepwise multiple linear regression, one-way ANOVA, multinomial logistic regression, decision tree analysis, and descriptive content analysis using QDA lite miner software. The key results clearly show that attitude, perceived benefits, and perceived readiness were a significantly positive influence on those who adopted urban agriculture. Key drivers to villagers’ intention to continue practicing urban agriculture for the initiator group who own agricultural land were perceived to be behavioral control and social norm, while perceived readiness and communication played a crucial role for other groups to continue practicing urban agriculture. Communication guidelines to promote long-term urban agriculture practice can be designed based on the EAST framework, by making it easy, attractive, social, and timely, and through the Critical Participatory Action Research process.

Suggested Citation

  • Sukanya Sereenonchai & Noppol Arunrat, 2022. "Urban Agriculture in Thailand: Adoption Factors and Communication Guidelines to Promote Long-Term Practice," IJERPH, MDPI, vol. 20(1), pages 1-22, December.
    • Handle: RePEc:gam:jijerp:v:20:y:2022:i:1:p:1-:d:1008549
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/20/1/1/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/20/1/1/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Georgia Pollard & James Ward & Philip Roetman, 2018. "Typically Diverse: The Nature of Urban Agriculture in South Australia," Sustainability, MDPI, vol. 10(4), pages 1-18, March.
    2. Neda Tiraieyari & Steven Eric Krauss, 2018. "Predicting youth participation in urban agriculture in Malaysia: insights from the theory of planned behavior and the functional approach to volunteer motivation," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(3), pages 637-650, September.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Robin Kortright & Sarah Wakefield, 2011. "Edible backyards: a qualitative study of household food growing and its contributions to food security," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(1), pages 39-53, February.
    5. Zick, C.D. & Smith, K.R. & Kowaleski-Jones, L. & Uno, C. & Merrill, B.J., 2013. "Harvesting more than vegetables: The potential weight control benefits of community gardening," American Journal of Public Health, American Public Health Association, vol. 103(6), pages 1110-1115.
    6. Giordano Ruggeri & Chiara Mazzocchi & Stefano Corsi, 2016. "Urban Gardeners’ Motivations in a Metropolitan City: The Case of Milan," Sustainability, MDPI, vol. 8(11), pages 1-19, October.
    7. Mathias Hofmann & Christopher Young & Tina M. Binz & Markus R. Baumgartner & Nicole Bauer, 2017. "Contact to Nature Benefits Health: Mixed Effectiveness of Different Mechanisms," IJERPH, MDPI, vol. 15(1), pages 1-16, December.
    8. Masashi Soga & Daniel T. C. Cox & Yuichi Yamaura & Kevin J. Gaston & Kiyo Kurisu & Keisuke Hanaki, 2017. "Health Benefits of Urban Allotment Gardening: Improved Physical and Psychological Well-Being and Social Integration," IJERPH, MDPI, vol. 14(1), pages 1-13, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chethika Gunasiri Wadumestrige Dona & Geetha Mohan & Kensuke Fukushi, 2021. "Promoting Urban Agriculture and Its Opportunities and Challenges—A Global Review," Sustainability, MDPI, vol. 13(17), pages 1-22, August.
    2. Daisuke Machida & Osamu Kushida, 2020. "The Influence of Food Production Experience on Dietary Knowledge, Awareness, Behaviors, and Health among Japanese: A Systematic Review," IJERPH, MDPI, vol. 17(3), pages 1-17, February.
    3. Alyssa W. Beavers & Ashley Atkinson & Lauren M. Varvatos & Mary Connolly & Katherine Alaimo, 2022. "How Gardening in Detroit Influences Physical and Mental Health," IJERPH, MDPI, vol. 19(13), pages 1-11, June.
    4. Noorshella Che Nawi & Abdullah Al Mamun & Ariezal Afzan Hassan & Wan Suzanna Aafanii Adeeba Wan Ibrahim & Amaal Fadhlini Mohamed & P. Yukthamarani Permarupan, 2022. "Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior," SAGE Open, , vol. 12(1), pages 21582440211, January.
    5. Georgia Pollard & James Ward & Philip Roetman, 2018. "Typically Diverse: The Nature of Urban Agriculture in South Australia," Sustainability, MDPI, vol. 10(4), pages 1-18, March.
    6. Cong, Rong-Gang & Thomsen, Marianne, 2021. "Review of ecosystem services in a bio-based circular economy and governance mechanisms," Ecosystem Services, Elsevier, vol. 50(C).
    7. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    8. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    9. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    10. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    11. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    12. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    13. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.
    14. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.
    15. Jacqueline Ruth & Steffen Willwacher & Oliver Korn, 2022. "Acceptance of Digital Sports: A Study Showing the Rising Acceptance of Digital Health Activities Due to the SARS-CoV-19 Pandemic," IJERPH, MDPI, vol. 19(1), pages 1-16, January.
    16. Jariyasunant, Jerald & Carrel, Andre & Ekambaram, Venkatesan & Gaker, David & Sengupta, Raja & Walker, Joan L., 2012. "The Quantified Traveler: Changing transport behavior with personalized travel data feedback," University of California Transportation Center, Working Papers qt3047k0dw, University of California Transportation Center.
    17. Brown, Philip & Roper, Simon, 2017. "Innovation and networks in New Zealand farming," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(3), July.
    18. Teodora Roman, 2009. "Study regarding entrepreneurial intentions among students," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 18, pages 87-94.
    19. Messele Kumilachew Aga, 2023. "The mediating role of perceived behavioral control in the relationship between entrepreneurship education and entrepreneurial intentions of university students in Ethiopia," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-18, December.
    20. Kristin Thomas & Evalill Nilsson & Karin Festin & Pontus Henriksson & Mats Lowén & Marie Löf & Margareta Kristenson, 2020. "Associations of Psychosocial Factors with Multiple Health Behaviors: A Population-Based Study of Middle-Aged Men and Women," IJERPH, MDPI, vol. 17(4), pages 1-17, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:20:y:2022:i:1:p:1-:d:1008549. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.