IDEAS home Printed from https://ideas.repec.org/a/gam/jfinte/v3y2024i1p6-101d1323778.html
   My bibliography  Save this article

FinTech Services Adoption in Greece: The Roles of Trust, Government Support, and Technology Acceptance Factors

Author

Listed:
  • Stefanos Balaskas

    (Department of Management Science and Technology, School of Economics and Business, University of Patras, 26334 Patras, Greece)

  • Maria Koutroumani

    (Department of Management Science and Technology, School of Economics and Business, University of Patras, 26334 Patras, Greece)

  • Kiriakos Komis

    (Department of Electrical and Computer Engineering, School of Engineering, University of Patras, 26504 Patras, Greece)

  • Maria Rigou

    (Department of Management Science and Technology, School of Economics and Business, University of Patras, 26334 Patras, Greece)

Abstract

Financial technology or FinTech is a term that has arisen in recent years; it refers to innovative technologies designed to enhance and automate the provision and utilization of financial services. Its solutions aim to simplify conventional financial procedures, boost automation, lower expenses, and deliver personalized and user-friendly experiences for both businesses and consumers. But this question remains: what drives users to adopt such services and how are they perceived by the general public? In our study, a quantitative non-experimental correlational methodology in the form of an online survey was utilized to study the Greek citizens’ behavioral intentions regarding the utilization of FinTech services. Based on the answers of 348 respondents, structural equation modeling was performed to evaluate the theoretical model, which included technology acceptance factors. Unlike conventional models that primarily relate user acceptance to adoption, our research goes beyond these models by expanding on the TAM model via an exploration of the role of trust and the influence of government support on user trust and perceived effort and an examination of how these, in turn, impact the FinTech services adoption. In our context, government support refers to the regulatory frameworks, policies, and endorsements provided by governmental bodies. The results indicated that all the aspects of this study related to trust and user acceptance (effort expectancy and performance expectancy) revealed a significant and positive relationship with FinTech services adoption and can be predictive factors of citizens’ future intentions to use FinTech services. This study also verified that trust in FinTech services mediates the relationship between government support and FinTech services adoption. We place emphasis on the intricate yet complex decision-making process in technology adoption, particularly in the field of FinTech, by exploring the intertwined relationships of trust, government support, and technology acceptance factors; the findings offer valuable insights for policymakers and industry practitioners.

Suggested Citation

  • Stefanos Balaskas & Maria Koutroumani & Kiriakos Komis & Maria Rigou, 2024. "FinTech Services Adoption in Greece: The Roles of Trust, Government Support, and Technology Acceptance Factors," FinTech, MDPI, vol. 3(1), pages 1-19, January.
    • Handle: RePEc:gam:jfinte:v:3:y:2024:i:1:p:6-101:d:1323778
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2674-1032/3/1/6/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2674-1032/3/1/6/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Andreou, Panayiotis C. & Anyfantaki, Sofia, 2021. "Financial literacy and its influence on internet banking behavior," European Management Journal, Elsevier, vol. 39(5), pages 658-674.
    2. Gerardo Uña & Alok Verma & Majid Bazarbash & Ms. Naomi N Griffin, 2023. "Fintech Payments in Public Financial Management: Benefits and Risks," IMF Working Papers 2023/020, International Monetary Fund.
    3. Thakor, Anjan, 2020. "Corrigendum to: Fintech and Banking: What Do We Know?," Journal of Financial Intermediation, Elsevier, vol. 43(C).
    4. Chikako Baba & Cristina Batog & Enrique Flores & Mr. Borja Gracia & Ms. Izabela Karpowicz & Piotr Kopyrski & Mr. James Roaf & Ms. Anna Shabunina & Ms. Xin C Xu, 2020. "Fintech in Europe: Promises and Threats," IMF Working Papers 2020/241, International Monetary Fund.
    5. Sofia Anyfantaki, 2016. "The evolution of financial technology (FinTech)," Economic Bulletin, Bank of Greece, issue 44, pages 47-62, December.
    6. Charalampos Basdekis & Apostolos Christopoulos & Ioannis Katsampoxakis & Alexandros Lyras, 2020. "Profitability and optimal debt ratio of the automobiles and parts sector in the Euro area," Journal of Capital Markets Studies, Emerald Group Publishing Limited, vol. 4(2), pages 113-127, November.
    7. Georgios A. Panos & John O. S. Wilson, 2020. "Financial literacy and responsible finance in the FinTech era: capabilities and challenges," The European Journal of Finance, Taylor & Francis Journals, vol. 26(4-5), pages 297-301, March.
    8. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    9. Majid Bazarbash, 2019. "FinTech in Financial Inclusion: Machine Learning Applications in Assessing Credit Risk," IMF Working Papers 2019/109, International Monetary Fund.
    10. Bo Li & Zeshui Xu, 2021. "Insights into financial technology (FinTech): a bibliometric and visual study," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-28, December.
    11. Olga Lavrinenko & Edmunds Čižo & Svetlana Ignatjeva & Alina Danileviča & Krzysztof Krukowski, 2023. "Financial Technology (FinTech) as a Financial Development Factor in the EU Countries," Economies, MDPI, vol. 11(2), pages 1-20, February.
    12. Robert Hauswald & Robert Marquez, 2003. "Information Technology and Financial Services Competition," The Review of Financial Studies, Society for Financial Studies, vol. 16(3), pages 921-948, July.
    13. Frederic de Mariz, 2022. "Finance with a Purpose:FinTech, Development and Financial Inclusion in the Global Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number q0359, January.
    14. Ahmed Antwi-Boampong & David King Boison & Musah Osumanu Doumbia & Afia Nyarko Boakye & Linda Osei-Fosua & Kwame Owiredu Sarbeng, 2022. "Factors Affecting Port Users’ Behavioral Intentions to Adopt Financial Technology (Fintech) in Ports in Sub-Saharan Africa: A Case of Ports in Ghana," FinTech, MDPI, vol. 1(4), pages 1-14, November.
    15. Kuan-Chieh Chen, 2020. "Implications of Fintech Developments for Traditional Banks," International Journal of Economics and Financial Issues, Econjournals, vol. 10(5), pages 227-235.
    16. Streukens, Sandra & Leroi-Werelds, Sara, 2016. "Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results," European Management Journal, Elsevier, vol. 34(6), pages 618-632.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Xiaoying & Sadiq, Ramla & Khan, Tahseen Mohsan & Wang, Rong, 2021. "Industry 4.0 and intellectual capital in the age of FinTech," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    2. Bahati Sanga & Meshach Aziakpono, 2022. "The impact of technological innovations on financial deepening: Implications for SME financing in Africa," African Development Review, African Development Bank, vol. 34(4), pages 429-442, December.
    3. Boot, Arnoud & Hoffmann, Peter & Laeven, Luc & Ratnovski, Lev, 2021. "Fintech: what’s old, what’s new?," Journal of Financial Stability, Elsevier, vol. 53(C).
    4. Mohammad Sahabuddin & Md. Nazmus Sakib & Md. Mahbubur Rahman & Adamu Jibir & Mochammad Fahlevi & Mohammed Aljuaid & Sandra Grabowska, 2023. "The Evolution of FinTech in Scientific Research: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(9), pages 1-16, April.
    5. Andrade-Valbuena, Nelson & Torres, Juan Pablo, 2018. "Technological reflectiveness from a managerial capability perspective," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 84-97.
    6. Daragmeh, Ahmad & Lentner, Csaba & Sági, Judit, 2021. "FinTech payments in the era of COVID-19: Factors influencing behavioral intentions of “Generation X” in Hungary to use mobile payment," Journal of Behavioral and Experimental Finance, Elsevier, vol. 32(C).
    7. Hye Jeong Kim & Hwan Young Jang, 2020. "Sustainable Technology Integration in Underserved Area Schools: The Impact of Perceived Student Change on Teacher Continuance Intention," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    8. Campanella, Francesco & Serino, Luana & Battisti, Enrico & Giakoumelou, Anastasia & Karasamani, Isabella, 2023. "FinTech in the financial system: Towards a capital-intensive and high competence human capital reality?," Journal of Business Research, Elsevier, vol. 155(PA).
    9. Alraqeb Zeynep & Knaack Peter & Macaire Camille, 2022. "Does FinTech Promote Entrepreneurship? Evidence from China [L’adoption des Fintech favorise-t-elle l’entreprenariat ? Le cas de la Chine]," Working papers 895, Banque de France.
    10. Qianhua Liu & Ka-Ching Chan & Ranga Chimhundu, 2024. "Fintech research: systematic mapping, classification, and future directions," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 10(1), pages 1-33, December.
    11. Luiz Antonio Joia & Rodrigo Proença, 2022. "The social representation of fintech from the perspective of traditional financial sector professionals: evidence from Brazil," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-27, December.
    12. Jorge Andrés-Sánchez & Laura González-Vila Puchades & Mario Arias-Oliva, 2023. "Factors influencing policyholders' acceptance of life settlements: a technology acceptance model," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 48(4), pages 941-967, October.
    13. Kumar, Deepak S. & Purani, Keyoor & Viswanathan, Shyam A., 2018. "Influences of ‘appscape’ on mobile app adoption and m-loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 132-141.
    14. Tiberius, Victor & Gojowy, Robin & Dabić, Marina, 2022. "Forecasting the future of robo advisory: A three-stage Delphi study on economic, technological, and societal implications," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    15. Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
    16. Prince Hikouatcha & Alain Gilles Tagne Foka & Armand Depesquidoux Fossi & Simplice A Asongu, 2024. "Empirical investigation of the Fintech and financial literacy nexus: Small business managers’ insights in Cameroon," African Journal of Science, Technology, Innovation and Development, Taylor & Francis Journals, vol. 16(2), pages 219-237, February.
    17. Chou, Jui-Sheng & Gusti Ayu Novi Yutami, I, 2014. "Smart meter adoption and deployment strategy for residential buildings in Indonesia," Applied Energy, Elsevier, vol. 128(C), pages 336-349.
    18. DeYoung, Robert & Glennon, Dennis & Nigro, Peter, 2008. "Borrower-lender distance, credit scoring, and loan performance: Evidence from informational-opaque small business borrowers," Journal of Financial Intermediation, Elsevier, vol. 17(1), pages 113-143, January.
    19. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    20. Melih Engin & Fatih Gürses, 2019. "Adoption of Hospital Information Systems in Public Hospitals in Turkey: An Analysis with the Unified Theory of Acceptance and Use of Technology Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jfinte:v:3:y:2024:i:1:p:6-101:d:1323778. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.