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Enhancing the Activity of Employees of the Communication Department of an Energy Sector Company

Author

Listed:
  • Yuliia Malynovska

    (Department of Foreign Trade and Customs, Lviv Polytechnic National University, 79-013 Lviv, Ukraine)

  • Iryna Bashynska

    (Department of Accounting, Analysis and Audit, Odessa Polytechnic National University, 65-044 Odesa, Ukraine)

  • Dariusz Cichoń

    (Department of Enterprise Management, AGH University of Science and Technology, 30-059 Krakow, Poland)

  • Yuriy Malynovskyy

    (Department of Management and International Business, Lviv Polytechnic National University, 79-013 Lviv, Ukraine)

  • Dariusz Sala

    (Department of Enterprise Management, AGH University of Science and Technology, 30-059 Krakow, Poland)

Abstract

Currently, companies in the energy sector are focus on sustainable growth, although they face many challenges, including the peculiarities of their operations. One of the features of companies in the energy sector is the need for effective communication with the media and the public. This is of paramount importance due to the current trends and challenges in the energy sector, the market requirements and the low level of development in such companies. The object of this study invovles the employees of the communication departments of energy sector companies, while the subject is the intensification of their activities based on the use of motivational tools. The authors chose the tools of the game theory, which is a game that the company and employees of the project team engage in when implementing information and communication projects. The study developed a method for motivating the employees of communication departments, which based on the game theory, allows the formation of many possible parameters of the optimal structure of fixed and commission remuneration payments for the employees to maximize their utility, depending on the propensity or unwillingness of these employees to take risks, which contributes to the development of staff motivation tools. This method was applied to the activities of several Ukrainian energy companies. The proposed approach differs from the existing ones based on the opportunity to intensify the activity of the employees of the communication departments, taking into account their willingness to take risks in each case, and will increase the interest of such personnel in the effective implementation of each stage of the information and communication project, better meet the needs of the end-users and ultimately affect the sustainable growth of energy companies.

Suggested Citation

  • Yuliia Malynovska & Iryna Bashynska & Dariusz Cichoń & Yuriy Malynovskyy & Dariusz Sala, 2022. "Enhancing the Activity of Employees of the Communication Department of an Energy Sector Company," Energies, MDPI, vol. 15(13), pages 1-16, June.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:13:p:4701-:d:848804
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    References listed on IDEAS

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    Cited by:

    1. Dariusz Sala & Kostiantyn Pavlov & Olena Pavlova & Anton Demchuk & Liubomur Matiichuk & Dariusz Cichoń, 2023. "Determining of the Bankrupt Contingency as the Level Estimation Method of Western Ukraine Gas Distribution Enterprises’ Competence Capacity," Energies, MDPI, vol. 16(4), pages 1-13, February.
    2. Dan Yu & Kewei Hu & Yugui Hao, 2023. "The Effect of Local Government Environmental Concern on Corporate Environmental Investment: Evidence from China," Sustainability, MDPI, vol. 15(15), pages 1-20, July.
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    4. Yutong Liu & Peiyi Song, 2023. "Digital Transformation and Green Innovation of Energy Enterprises," Sustainability, MDPI, vol. 15(9), pages 1-15, May.
    5. Yongming Zhang & Mohsen Imeni & Seyyed Ahmad Edalatpanah, 2023. "Environmental Dimension of Corporate Social Responsibility and Earnings Persistence: An Exploration of the Moderator Roles of Operating Efficiency and Financing Cost," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    6. Jie Gao & Wu Zhang & Chunbaixue Yang & Qun Wang & Rui Yuan & Rui Wang & Limiao Zhang & Zhijian Li & Xiaoli Luo, 2023. "A Comparative Study of China’s Carbon Neutrality Policy and International Research Keywords under the Background of Decarbonization Plans in China," Sustainability, MDPI, vol. 15(17), pages 1-23, August.
    7. Aliya Shakharova & Chinara Alamanova & Oleksandra Olshanska & Sofiia Kafka & Ilona Tuts & Gulnar Dugalova, 2023. "Towards the Implementation of the Environmental and Economic Doctrine of Energy Sector Development: An Environmental and Economic Assessment of Public-private Partnerships in Decarbonization," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 423-432, July.
    8. Dariusz Sala & Iryna Bashynska & Olena Pavlova & Kostiantyn Pavlov & Nelia Chorna & Roman Chornyi, 2023. "Investment and Innovation Activity of Renewable Energy Sources in the Electric Power Industry in the South-Eastern Region of Ukraine," Energies, MDPI, vol. 16(5), pages 1-21, March.
    9. Iryna Bashynska & Sabit Mukhamejanuly & Yuliia Malynovska & Maryana Bortnikova & Mariia Saiensus & Yuriy Malynovskyy, 2023. "Assessing the Outcomes of Digital Transformation Smartization Projects in Industrial Enterprises: A Model for Enabling Sustainability," Sustainability, MDPI, vol. 15(19), pages 1-46, September.
    10. Sohail Ahmad Javeed & Rashid Latief & Umair Akram, 2023. "The Effects of Board Capital on Green Innovation to Improve Green Total Factor Productivity," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    11. Jian-Hang Wang & Yu-Hsien Wu & Phil Yihsing Yang & Hsiang-Yi Hsu, 2023. "Sustainable Innovation and Firm Performance Driven by FinTech Policies: Moderating Effect of Capital Adequacy Ratio," Sustainability, MDPI, vol. 15(11), pages 1-15, May.

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