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Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany

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  • Joachim Wagner

    (Institute of Economics, Leuphana Universität Lüneburg, D-21335 Luneburg, Germany)

Abstract

A presence on the web tends to be important for firms. Empirical studies show that firms with a better performance across various dimensions, and firms that are more internationally active, tend to have a website. Furthermore, a website helped firms to survive during the COVID-19 pandemic. An open question that is not discussed in the literature is how the use of online channels for sales is related to various dimensions of firm performance. This study contributes to the literature by using a unique recently released set of firm level data from Germany to investigate for the first time the links between online channels sales and firm characteristics. In a robustness check, the empirical investigation was replicated using strictly comparable firm level data from nine European countries, namely Austria, Belgium, Denmark, Finland, France, Ireland, Luxembourg, the Netherlands, and Sweden.

Suggested Citation

  • Joachim Wagner, 2023. "Online Channel Sales Premia in Times of COVID-19: First Evidence from Germany," Economies, MDPI, vol. 11(2), pages 1-10, February.
    • Handle: RePEc:gam:jecomi:v:11:y:2023:i:2:p:67-:d:1070136
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    References listed on IDEAS

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    1. Bernard, Andrew B. & Bradford Jensen, J., 1999. "Exceptional exporter performance: cause, effect, or both?," Journal of International Economics, Elsevier, vol. 47(1), pages 1-25, February.
    2. Joachim Wagner, 2016. "Exports and Productivity: A Survey of the Evidence from Firm Level Data," World Scientific Book Chapters, in: Microeconometrics of International Trade, chapter 1, pages 3-41, World Scientific Publishing Co. Pte. Ltd..
    3. Joachim Wagner, 2021. "With a little help from my website Firm survival and web presence in times of COVID-19 – Evidence from 10 European countries," Working Paper Series in Economics 399, University of Lüneburg, Institute of Economics.
    4. Joachim Wagner, 2021. "With a little help from my website. Firm survival and web presence in times of COVID-19 – Evidence from 10 European countries," Economics Bulletin, AccessEcon, vol. 41(3), pages 1898-1906.
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    Keywords

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    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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