What Is the Role of Agro-Met Information Services in Farmer Decision-Making? Uptake and Decision-Making Context among Farmers within Three Case Study Villages in Maharashtra, India

Scientific studies of climate and meteorology focusing on India show significant increase in the variability and frequency of extreme precipitation events. The increased variability of weather patterns places a huge constraint on farmer’s ability to make strategic agricultural practice decisions. In response, public and private agro-met information services disseminate agro-met information to farmers. Yet, studies still show that there are constraints related to access and understanding of the information. An agro-met information service is based on scientific input from meteorology coupled with agricultural information and this information package is disseminated to farmers. Based on a study in three villages in Maharashtra, India, we show that the relevance of agro-met information differs depending on the decision-making situation. Several factors play an important role in farmer’s agricultural decision-making. The usefulness of the agro-met information from farmer perspectives depends on the access, salience, and credibility of the information. Some subscribers complained about the credibility and the salience of services, while others painted a more positive picture of the service, arguing that there was value in receiving such information. The subscribers mainly valued agro-met information for the ability to undertake precautionary actions. We found that agricultural decision-making was discussed in different arenas; these arenas represented possibilities for farmers to contextualize agro-met information and thereby translate information to timely and appropriate actions suited to the specific local context.