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Wine Tourism and Its Role in the Transformation of Wine Production and Consumption in Czechia: A Case Study

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  • David Průša

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Karel Šrédl

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Marie Prášilová

    (Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Anna Žovincová

    (Department of Statistics, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Lenka Kopecká

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Lucie Severová

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Roman Svoboda

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Dita Drozdová

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Lasha Naveriani

    (Department of Economic Theories, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 00 Prague, Czech Republic)

  • Otakar Němec

    (Faculty of Business Administration, Prague University of Economics and Business, W. Churchill Sq. 4, 130 67 Prague, Czech Republic)

  • Milan Robin Paták

    (Faculty of Business, Paneuropean University, Spálená 76/14, 110 00 Prague, Czech Republic)

Abstract

The gradual decline in wine consumption in Czechia poses significant challenges for domestic winemakers. Moreover, the sector faces mounting pressure from climate change—most notably global warming—which is increasingly affecting viticulture and wine production across the region. Using advanced predictive models, we estimated developmental trends and calculated forecasts for yield-generating components of grapevine cultivation. The results confirm stagnation or modest growth in the sector, with its development remaining strongly influenced by structural changes and external economic factors. While consumer demand is shifting toward white (or lighter) wines, climate change in Czechia is enhancing conditions for cultivating grape varieties suited to red wine production. This article examines the imbalance between supply and demand in the Czech wine market and identifies wine tourism as a possible solution for resolving the discrepancy.

Suggested Citation

  • David Průša & Karel Šrédl & Marie Prášilová & Anna Žovincová & Lenka Kopecká & Lucie Severová & Roman Svoboda & Dita Drozdová & Lasha Naveriani & Otakar Němec & Milan Robin Paták, 2025. "Wine Tourism and Its Role in the Transformation of Wine Production and Consumption in Czechia: A Case Study," Agriculture, MDPI, vol. 15(17), pages 1-26, September.
    • Handle: RePEc:gam:jagris:v:15:y:2025:i:17:p:1882-:d:1741676
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    References listed on IDEAS

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