IDEAS home Printed from
MyIDEAS: Login to save this article or follow this journal

Fair trade in Germany left the niche market. Power shifts observed in global fair trade value chains

  • Jutta Kister
Registered author(s):

    Fair trade is a fast growing niche market in Europe. Producer and consumer are linked via global value chains, based on the idea of solidarity manifested in a variety of social, economic and increasingly ecological criteria. In the German market, double-digit percentage growth is achieved by augmenting quality and diversity of fair trade products and selling sealed products via supermarkets and discounters. In consequence, the global value chains are subject to change; new actors not belonging to the social movement are getting involved. New steps of value creation are being inserted into existing value chains or shifted along the value chain, primarily into the consumer’s country. As a consequence, power shifts from south to north are observed. This aspect leads to the question whether the fair-trade-movement is still changing the conventional world trade system "from within" or if it is selling its reputation as a price for growth by cooperating with the market actors it is criticising. In this article the results of a study are presented, focusing on value chains of fair trade food products on the German market and their changes over time, on the upcoming of various new highly processed composite goods and on the new possibility for manufacturers and discounters to certify their in-house brand products.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: Single articles can be downloaded buying download credits, for info:

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by FrancoAngeli Editore in its journal ECONOMIA AGRO-ALIMENTARE.

    Volume (Year): 15 (2013)
    Issue (Month): 3 ()
    Pages: 35-54

    in new window

    Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2013-003004
    Contact details of provider: Web page:

    Order Information: Web: Email:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2013-003004. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.