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Finnish World Shops at a crossroads in the commercialized fair trade market

Author

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  • Eeva L. Laine

    (University of Tampere, Finland)

  • Matias Laine

    (University of Tampere, Finland)

Abstract

The popularity of fair trade is growing swiftly in many parts of the world. As the fair trade market has grown, new kinds of participant have emerged and the field has become increasingly commercialized. However, there are also tensions between the different groups as to whether commercialization and mainstreaming benefit the ultimate aims of the movement. This paper presents a qualitative study of how the Finnish World Shop movement's key actors understand the movement's role and position in the developing fair trade market. The study discusses the polyphonic nature of this democratic social movement at the crossroads of continuing as a traditional solidarity movement or transforming into a more commercial organization. Furthermore, the findings highlight the implications these choices may have for sustainability in the World Shops' supply chain. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Eeva L. Laine & Matias Laine, 2009. "Finnish World Shops at a crossroads in the commercialized fair trade market," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(5), pages 274-283.
  • Handle: RePEc:wly:sustdv:v:17:y:2009:i:5:p:274-283
    DOI: 10.1002/sd.423
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    References listed on IDEAS

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    1. Iain Davies, 2009. "Alliances and Networks: Creating Success in the UK Fair Trade Market," Journal of Business Ethics, Springer, vol. 86(1), pages 109-126, April.
    2. John Wilkinson, 2007. "Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement," Journal of Consumer Policy, Springer, vol. 30(3), pages 219-239, September.
    3. Gavin Fridell, 2009. "The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade," Journal of Business Ethics, Springer, vol. 86(1), pages 81-95, April.
    4. Sally Smith & Stephanie Barrientos, 2005. "Fair trade and ethical trade: are there moves towards convergence?," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(3), pages 190-198.
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    Cited by:

    1. Vermeulen, W.J.V. & Kok, M.T.J., 2012. "Government interventions in sustainable supply chain governance: Experience in Dutch front-running cases," Ecological Economics, Elsevier, vol. 83(C), pages 183-196.
    2. Jutta Kister, 2013. "Fair trade in Germany left the niche market. Power shifts observed in global fair trade value chains," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 15(3), pages 35-54.

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