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The Relation between Fair Trade and Supermarkets: Spatial Implications for the Global Economy

  • Viorel Mionel


  • Oana Mionel


  • Alexandra Moraru


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    Even if its importance present increases, selling fair trade products has consisted, for a long time, in handmade crafts and a narrow set of food items. Fair trade, this alternative approach to commercial partnerships, focuses on sustainable development of marginalized and disadvantaged producers. Given the current global economic context and new trends in the production, distribution and consumption behavior, this study critically examines the spatial relationships between fair trade and supermarkets. The results of our analysis show that few consumers fully understand the importance of fair trade, despite the current global dimensions of this type of trade and the penetration of certified products on supermarket shelves. Also, our observations of the phenomenon lead us to believe that the geographical and economic aspects of fair trade portray best North-South economic disparities.

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    Article provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.

    Volume (Year): 6 (2014)
    Issue (Month): 2 (June)
    Pages: 109-113

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    Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:109-113
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    1. John Wilkinson, 2007. "Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement," Journal of Consumer Policy, Springer, vol. 30(3), pages 219-239, September.
    2. W. Bruce Traill, 2006. "The Rapid Rise of Supermarkets?," Development Policy Review, Overseas Development Institute, vol. 24(2), pages 163-174, 03.
    3. Corinne Gendron & VĂ©ronique Bisaillon & Ana Rance, 2009. "The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action," Journal of Business Ethics, Springer, vol. 86(1), pages 63-79, April.
    4. Dave D. Weatherspoon & Thomas Reardon, 2003. "The Rise of Supermarkets in Africa: Implications for Agrifood Systems and the Rural Poor," Development Policy Review, Overseas Development Institute, vol. 21, pages 333-355, 05.
    5. Sally Smith & Stephanie Barrientos, 2005. "Fair trade and ethical trade: are there moves towards convergence?," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(3), pages 190-198.
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