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The Consequences of Implementing Artificial Intelligence Technology in the Digital Economy from the Perspective of Generation Z

Author

Listed:
  • Elzbieta M. Kacperska
  • Joanna Stefanczyk
  • Pawel J. Dabrowski
  • Wieslawa Zaloga

Abstract

Purpose: The aim of this article is to understand how Generation Z (born 1995-2010) perceives artificial intelligence (AI) and the effects of its implementation in the digital economy. Design/Methodology/Approach: The research was exploratory in nature. The study used a diagnostic survey method, a survey technique, and a survey questionnaire tool. The study was conducted using the CAWI (Computer Assisted Web Interviewing) method. The sample included 323 respondents. Findings: The study reveals the limited trust of the younger generation in AI and the high public awareness of privacy protection. The results also highlight the high frequency of AI use in everyday life and concerns about the possibility of AI replacing work performed by humans in specific sectors. Practical Implications: The results of the study provide valuable information for both private companies and public institutions as well as recommendations for politicians. Understanding the approach of the young generation to AI technology can influence the development strategies of companies and regulatory decisions regarding the technologies of the future. It can influence the directions of education. Originality/Value: Artificial intelligence and the digital economy are rapidly developing topics, but their specific impact on younger generations and selected sectors of the economy has not yet been widely studied. The originality of the study is the interdisciplinary approach to the problem from an economic, social and technical perspective. The study focuses on Generation Z, which is entering the labor and consumption market, a generation with different expectations, which makes them a unique research group.

Suggested Citation

  • Elzbieta M. Kacperska & Joanna Stefanczyk & Pawel J. Dabrowski & Wieslawa Zaloga, 2024. "The Consequences of Implementing Artificial Intelligence Technology in the Digital Economy from the Perspective of Generation Z," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1039-1057.
    • Handle: RePEc:ers:journl:v:xxvii:y:2024:i:3:p:1039-1057
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    References listed on IDEAS

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    1. Zarifhonarvar, Ali, 2023. "Economics of ChatGPT: A Labor Market View on the Occupational Impact of Artificial Intelligence," EconStor Preprints 268826, ZBW - Leibniz Information Centre for Economics.
    2. Xiao Wen Wang & Muhammad Umar & Nada Khaddage-Soboh & Adnan Safi, 2024. "From innovation to impact: unraveling the complexities of entrepreneurship in the digital age," International Entrepreneurship and Management Journal, Springer, vol. 20(4), pages 3207-3221, December.
    3. Zain Anwar Ali & Mahreen Zain & M. Salman Pathan & Peter Mooney, 2024. "Contributions of artificial intelligence for circular economy transition leading toward sustainability: an explorative study in agriculture and food industries of Pakistan," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(8), pages 19131-19175, August.
    4. Ajay Agrawal & Joshua S. Gans & Avi Goldfarb, 2019. "Artificial Intelligence: The Ambiguous Labor Market Impact of Automating Prediction," Journal of Economic Perspectives, American Economic Association, vol. 33(2), pages 31-50, Spring.
    5. Balsmeier, Benjamin & Woerter, Martin, 2019. "Is this time different? How digitalization influences job creation and destruction," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    6. Ali Zarifhonarvar, 2023. "Economics of ChatGPT: a labor market view on the occupational impact of artificial intelligence," Journal of Electronic Business & Digital Economics, Emerald Group Publishing Limited, vol. 3(2), pages 100-116, December.
    7. Thorsten Koch & Josef Windsperger, 2017. "Seeing through the network: Competitive advantage in the digital economy," Journal of Organization Design, Springer;Organizational Design Community, vol. 6(1), pages 1-30, December.
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    More about this item

    Keywords

    Artificial intelligence; generation Z; digital economy; trust; economic effects of AI implementation.;
    All these keywords.

    JEL classification:

    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts

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