IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Drivers and outcomes of importer adaptation in international buyer-seller relationships

  • Leonidou, Leonidas C.
  • Palihawadana, Dayananda
  • Chari, Simos
  • Leonidou, Constantinos N.
Registered author(s):

    Notwithstanding the growing literature on international buyer-seller relationships, limited attention has been given to the crucial role of adaptation in enhancing relationship performance, especially from the standpoint of the importer. This article reports the findings of a study, conducted among 167 British importers, focusing on the factors that drive their adaptation in the working relationship with Western European or U.S. export manufacturers, as well as its resulting performance outcomes. It was revealed that trust positively affects commitment and cooperation, while communication positively influences cooperation but has no effect on commitment. Both commitment and cooperation subsequently lead to importer adaptation. It was also found that adaptive importers tend to be more conducive to effective and efficient relationship outcomes. Finally, the study confirmed that both the links between adaptation and relationship effectiveness and adaptation and relationship efficiency are moderated by both the level of dependence on and distance from the exporter.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.sciencedirect.com/science/article/pii/S1090951610000702
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by Elsevier in its journal Journal of World Business.

    Volume (Year): 46 (2011)
    Issue (Month): 4 (October)
    Pages: 527-543

    as
    in new window

    Handle: RePEc:eee:worbus:v:46:y:2011:i:4:p:527-543
    Contact details of provider: Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/description#description

    Order Information: Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/bibliographic
    Web: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/bibliographic

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Chris Styles & Paul G Patterson & Farid Ahmed, 2008. "A relational model of export performance," Journal of International Business Studies, Palgrave Macmillan, vol. 39(5), pages 880-900, July.
    2. Lohtia, Ritu & Bello, Daniel C. & Yamada, Teruhisa & Gilliland, David I., 2005. "The role of commitment in foreign-Japanese relationships: mediating performance for foreign sellers in Japan," Journal of Business Research, Elsevier, vol. 58(8), pages 1009-1018, August.
    3. Desir�e Blankenburg Holm & Kent Eriksson & Jan Johanson, 1996. "Business Networks and Cooperation in International Business Relationships," Journal of International Business Studies, Palgrave Macmillan, vol. 27(4), pages 1033-1053, December.
    4. John G Knight & David K Holdsworth & Damien W Mather, 2007. "Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers," Journal of International Business Studies, Palgrave Macmillan, vol. 38(1), pages 107-125, January.
    5. Piercy, Nigel F. & Katsikeas, Constantine S. & Cravens, David W., 1997. "Examining the role of buyer-seller relationships in export performance," Journal of World Business, Elsevier, vol. 32(1), pages 73-86, April.
    6. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan, vol. 8(1), pages 23-32, March.
    7. Deng, Shengliang & Wortzel, Lawrence H., 1995. "Importer purchase behavior: Guidelines for Asian exporters," Journal of Business Research, Elsevier, vol. 32(1), pages 41-47, January.
    8. Rosenbloom, Bert, 1990. "Motivating your international channel partners," Business Horizons, Elsevier, vol. 33(2), pages 53-57.
    9. Leonidou, Leonidas C., 1999. "Barriers to international purchasing: the relevance of firm characteristics," International Business Review, Elsevier, vol. 8(4), pages 487-512, August.
    10. Powers, Thomas L. & Reagan, William R., 2007. "Factors influencing successful buyer-seller relationships," Journal of Business Research, Elsevier, vol. 60(12), pages 1234-1242, December.
    11. Eastlick, Mary Ann & Lotz, Sherry L. & Warrington, Patricia, 2006. "Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment," Journal of Business Research, Elsevier, vol. 59(8), pages 877-886, August.
    12. Navarro, Antonio & Losada, Fernando & Ruzo, Emilio & Díez, José A., 2010. "Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance," Journal of World Business, Elsevier, vol. 45(1), pages 49-58, January.
    13. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    14. Wiertz, Caroline & de Ruyter, Ko & Keen, Cherie & Streukens, Sandra, 2004. "Cooperating for service excellence in multichannel service systems: An empirical assessment," Journal of Business Research, Elsevier, vol. 57(4), pages 424-436, April.
    15. Schurr, Paul H & Ozanne, Julie L, 1985. " Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 939-53, March.
    16. David A Griffith & Michael G Harvey, 2001. "A Resource Perspective of Global Dynamic Capabilities," Journal of International Business Studies, Palgrave Macmillan, vol. 32(3), pages 597-606, September.
    17. Constantine S Katsikeas & Dionysis Skarmeas & Daniel C Bello, 2009. "Developing successful trust-based international exchange relationships," Journal of International Business Studies, Palgrave Macmillan, vol. 40(1), pages 132-155, January.
    18. Neng Liang & Arvind Parkhe, 1997. "Importer Behavior: the neglected Counterpart of International Exchange," Journal of International Business Studies, Palgrave Macmillan, vol. 28(3), pages 495-530, September.
    19. Janet Y Murray & Masaaki Kotabe & Albert R Wildt, 1995. "Strategic and Financial Performance Implications of Global Sourcing Strategy: A Contingency Analysis," Journal of International Business Studies, Palgrave Macmillan, vol. 26(1), pages 181-202, March.
    20. Nes, Erik B. & Solberg, Carl Arthur & Silkoset, Ragnhild, 2007. "The impact of national culture and communication on exporter-distributor relations and on export performance," International Business Review, Elsevier, vol. 16(4), pages 405-424, August.
    21. Lancastre, Andrew & Lages, Luis Filipe, 2004. "The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context," FEUNL Working Paper Series wp443, Universidade Nova de Lisboa, Faculdade de Economia.
    22. Paul M Swamidass, 1993. "Import Sourcing Dynamics: An Integrative Perspective," Journal of International Business Studies, Palgrave Macmillan, vol. 24(4), pages 671-691, December.
    23. Yavas, Ugur & Tuncalp, Secil & Tamer Cavusgil, S., 1987. "Assessments of selected foreign suppliers by Saudi importers: Implications for exporters," Journal of Business Research, Elsevier, vol. 15(3), pages 237-246, June.
    24. Williamson, Oliver E, 1979. "Transaction-Cost Economics: The Governance of Contractural Relations," Journal of Law and Economics, University of Chicago Press, vol. 22(2), pages 233-61, October.
    25. Kim, Keysuk & Frazier, Gary L., 1997. "Measurement of distributor commitment in industrial channels of distribution," Journal of Business Research, Elsevier, vol. 40(2), pages 139-154, October.
    26. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
    27. Samiee, Saeed & Walters, Peter G. P., 2003. "Relationship marketing in an international context: a literature review," International Business Review, Elsevier, vol. 12(2), pages 193-214, April.
    28. Dionisis Skarmeas & Constantine S Katsikeas & Bodo B Schlegelmilch, 2002. "Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective," Journal of International Business Studies, Palgrave Macmillan, vol. 33(4), pages 757-783, December.
    29. Desir�e Blankenburg Holm & Kent Eriksson & Jan Johanson, 1996. "Business Networks and Cooperation in International Business Relationships," Journal of International Business Studies, Palgrave Macmillan, vol. 27(5), pages 1033-1053, December.
    30. Leonidou, Leonidas C., 1988. "Factors affecting the decision to purchase from third world manufacturers: The British experience," European Management Journal, Elsevier, vol. 6(3), pages 262-268, September.
    31. Lye, Ashley & Hamilton, R. T., 2001. "Importer perspectives on international exchange relationships," International Business Review, Elsevier, vol. 10(1), pages 109-128, February.
    32. Haugland, Sven A., 1999. "Factors Influencing the Duration of International Buyer-Seller Relationships," Journal of Business Research, Elsevier, vol. 46(3), pages 273-280, November.
    33. Johanson, Jan & Mattsson, Lars-Gunnar, 1987. "Interorganizational relations in industrial systems : a network approach compared with the transaction cost approach," Working Papers 1987:7, Uppsala University, Department of Business Studies.
    34. Yilmaz, Cengiz & Kabadayi, Ebru Tumer, 2006. "The role of monitoring in interfirm exchange: Effects on partner unilateral cooperation," Journal of Business Research, Elsevier, vol. 59(12), pages 1231-1238, November.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:46:y:2011:i:4:p:527-543. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.