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Multinationals in the Middle East: Challenges and opportunities


  • Mellahi, Kamel
  • Demirbag, Mehmet
  • Riddle, Liesl


This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.

Suggested Citation

  • Mellahi, Kamel & Demirbag, Mehmet & Riddle, Liesl, 2011. "Multinationals in the Middle East: Challenges and opportunities," Journal of World Business, Elsevier, vol. 46(4), pages 406-410, October.
  • Handle: RePEc:eee:worbus:v:46:y:2011:i:4:p:406-410

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    References listed on IDEAS

    1. Gordon H. Hanson & Raymond J. Mataloni, Jr. & Matthew J. Slaughter, 2001. "Expansion Strategies of U.S. Multinational Firms," NBER Working Papers 8433, National Bureau of Economic Research, Inc.
    2. Belaid Rettab & Anis Brik & Kamel Mellahi, 2009. "A Study of Management Perceptions of the Impact of Corporate Social Responsibility on Organisational Performance in Emerging Economies: The Case of Dubai," Journal of Business Ethics, Springer, vol. 89(3), pages 371-390, October.
    3. Andersen, Steen, 2008. "Building for the Shah: Market Entry, Political Reality and Risks on the Iranian Market, 1933–1939," Enterprise & Society, Cambridge University Press, vol. 9(04), pages 637-669, December.
    4. Demirbag, Mehmet & Glaister, Keith W. & Tatoglu, Ekrem, 2007. "Institutional and transaction cost influences on MNEs' ownership strategies of their affiliates: Evidence from an emerging market," Journal of World Business, Elsevier, vol. 42(4), pages 418-434, December.
    5. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
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    Cited by:

    1. Triki, Dora & Mayrhofer, Ulrike, 2016. "Do initial characteristics influence IJV longevity? Evidence from the Mediterranean region," International Business Review, Elsevier, vol. 25(4), pages 795-805.
    2. Nima Heirati & Aron O’Cass, 2016. "Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 411-433, June.
    3. repec:spr:manint:v:54:y:2014:i:3:d:10.1007_s11575-014-0204-9 is not listed on IDEAS


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