IDEAS home Printed from https://ideas.repec.org/a/eee/worbus/v36y2001i2p205-221.html
   My bibliography  Save this article

Marketing home and away: perceptions of managers in headquarters and subsidiaries

Author

Listed:
  • Chan, Chi-fai
  • Holbert, Neil Bruce

Abstract

Accompanying the irreversible trend of globalization, management of the tensions between MNCs and their subsidiaries has become a major issue. In this regard, the present study attempts to reveal differences in the perceptions of the marketing process between home office marketing departments at MNCs, and the marketing departments of their subsidiaries in Hong Kong. The quantitative and qualitative findings suggest that important divergence between home and away in various aspects of the marketing process exists. This divergence may lead to poor relationships, dysfunctional conflict, and ineffectiveness.

Suggested Citation

  • Chan, Chi-fai & Holbert, Neil Bruce, 2001. "Marketing home and away: perceptions of managers in headquarters and subsidiaries," Journal of World Business, Elsevier, vol. 36(2), pages 205-221, July.
    • Handle: RePEc:eee:worbus:v:36:y:2001:i:2:p:205-221
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1090951601000529
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hite, Robert E. & Fraser, Cynthia, 1990. "Configuration and coordination of global advertising," Journal of Business Research, Elsevier, vol. 21(4), pages 335-344, December.
    2. Chan, Chi-fai & Holbert, Neil B., 1994. "Whose empire is this, anyway? Reflections on the empire state of multinational corporations," Business Horizons, Elsevier, vol. 37(4), pages 51-54.
    3. William A Dymsza, 1984. "Trends in Multinational Business and Global Environments: A Perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 15(3), pages 25-46, September.
    4. Gary Hamel, 1991. "Competition for competence and interpartner learning within international strategic alliances," Strategic Management Journal, Wiley Blackwell, vol. 12(S1), pages 83-103, June.
    5. Nakiye Boyacigiller, 1990. "The Role of Expatriates in the Management of Interdependence Complexity and Risk in Multinational Corporations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(3), pages 357-381, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kaufmann, Lutz & Roessing, Soenke, 2005. "Managing conflict of interests between headquarters and their subsidiaries regarding technology transfer to emerging markets--a framework," Journal of World Business, Elsevier, vol. 40(3), pages 235-253, August.
    2. Hsiang-Lin Cheng & C.-M. J. Yu, 2012. "Adoption of Practices by Subsidiaries and Institutional Interaction within Internationalised Small- and Medium-Sized Enterprises," Management International Review, Springer, vol. 52(1), pages 81-105, February.
    3. Joshi, Aparna & Labianca, Giuseppe & Caligiuri, Paula M., 2002. "Getting along long distance: understanding conflict in a multinational team through network analysis," Journal of World Business, Elsevier, vol. 37(4), pages 277-284, January.
    4. Schmid, Stefan & Grosche, Philipp & Mayrhofer, Ulrike, 2016. "Configuration and coordination of international marketing activities," International Business Review, Elsevier, vol. 25(2), pages 535-547.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peng, George Z., 2012. "FDI legitimacy and MNC subsidiary control: From legitimation to competition," Journal of International Management, Elsevier, vol. 18(2), pages 115-131.
    2. Michael A Sartor & Paul W Beamish, 2018. "Host market government corruption and the equity-based foreign entry strategies of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(3), pages 346-370, April.
    3. Chao, Mike Chen-Ho & Kumar, Vikas, 2010. "The impact of institutional distance on the international diversity-performance relationship," Journal of World Business, Elsevier, vol. 45(1), pages 93-103, January.
    4. Sakakibara, Mariko, 1997. "Evaluating government-sponsored R&D consortia in Japan: who benefits and how?," Research Policy, Elsevier, vol. 26(4-5), pages 447-473, December.
    5. Henri A. Schildt & Markku V.J. Maula & Thomas Keil, 2005. "Explorative and Exploitative Learning from External Corporate Ventures," Entrepreneurship Theory and Practice, , vol. 29(4), pages 493-515, July.
    6. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    7. Tarifa Fernández, Jorge & de Burgos Jiménez, Jerónimo & Céspedes Lorente, José Joaquín, 2018. "Absorptive capacity as a confounder of the process of supply chain integration," MPRA Paper 120125, University Library of Munich, Germany, revised 2018.
    8. Albulena Kadriu, 2018. "The Impact of Institutional Obstacles and Facilitators on Innovative Firms in Kosovo," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 1, January -.
    9. Ariño, Africa & García-Canal, Esteban & Valdes, Ana, 1999. "Longevity of strategic alliances between competitors: A dynamic value creation approach," IESE Research Papers D/404, IESE Business School.
    10. Buckley, Peter J. & Cross, Adam & De Mattos, Claudio, 2015. "The principle of congruity in the analysis of international business cooperation," International Business Review, Elsevier, vol. 24(6), pages 1048-1060.
    11. Li, Dan, 2013. "Multilateral R&D alliances by new ventures," Journal of Business Venturing, Elsevier, vol. 28(2), pages 241-260.
    12. Rajdeep Grewal & Murali Chandrashekaran & F. Robert Dwyer, 2008. "Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance," Marketing Science, INFORMS, vol. 27(5), pages 886-902, 09-10.
    13. Xin Liu & Lin Zhang & Abhinav Gupta & Xiaoming Zheng & Changqi Wu, 2022. "Upper echelons and intra‐organizational learning: How executive narcissism affects knowledge transfer among business units," Strategic Management Journal, Wiley Blackwell, vol. 43(11), pages 2351-2381, November.
    14. Lipeng Gary Ge & Cuili Qian & Jiatao Li, 2019. "Mimicry, Knowledge Spillover and Expatriate Assignment Strategy in Overseas Subsidiaries," Management International Review, Springer, vol. 59(6), pages 981-1007, December.
    15. Reuer, Jeffrey J. & Zollo, Maurizio, 2005. "Termination outcomes of research alliances," Research Policy, Elsevier, vol. 34(1), pages 101-115, February.
    16. Sanchez, Ron, 2004. "Understanding competence-based management: Identifying and managing five modes of competence," Journal of Business Research, Elsevier, vol. 57(5), pages 518-532, May.
    17. Chien-Hsing Wu & Shu-Chen Kao, 2016. "Appraisal of Knowledge Object Use via a Three-Phase Flow Profile," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-22, June.
    18. Pursey Heugens & Stelios Zyglidopoulos, 2008. "From social ties to embedded competencies: the case of business groups," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(4), pages 325-341, November.
    19. Gábor Péli & Bart Nooteboom, 1997. "Simulation of Learning in Supply Partnerships," Computational and Mathematical Organization Theory, Springer, vol. 3(1), pages 43-66, March.
    20. Lincoln, James R., 2009. "Strategic Alliances in the Japanese Economy: Types, Critiques, Embeddedness, and Change," CEI Working Paper Series 2008-19, Center for Economic Institutions, Institute of Economic Research, Hitotsubashi University.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:worbus:v:36:y:2001:i:2:p:205-221. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/620401/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.