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Cruise transport service usage post COVID-19: The health belief model application

Author

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  • Yuen, Kum Fai
  • Bin Saidi, Muhammad Syukri
  • Bai, Xiwen
  • Wang, Xueqin

Abstract

This study investigates the key psychological factors that influence customer's intention to use cruise services post COVID-19. A theoretical model grounded on consumer and health-driven theories (i.e. perceived value, perceived trust and health belief model) is developed. A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits, perceived health threat, self-efficacy and cues to action) have a significant effect on customers' perceived value towards cruise services. Perceived value then has direct and indirect effects on customers' cruise intention through perceived trust. This study enhances academic research by justifying customers' intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation.

Suggested Citation

  • Yuen, Kum Fai & Bin Saidi, Muhammad Syukri & Bai, Xiwen & Wang, Xueqin, 2021. "Cruise transport service usage post COVID-19: The health belief model application," Transport Policy, Elsevier, vol. 111(C), pages 185-196.
    • Handle: RePEc:eee:trapol:v:111:y:2021:i:c:p:185-196
    DOI: 10.1016/j.tranpol.2021.08.002
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    2. Yuen, Kum Fai & Wang, Xueqin & Ma, Fei & Wong, Yiik Diew, 2019. "The determinants of customers’ intention to use smart lockers for last-mile deliveries," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 316-326.
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    5. Wen-Yu Chen & Yu-Hsiang Fang & Ya-Ping Chang & Cheng-Yi Kuo, 2023. "Exploring motivation via three-stage travel experience: how to capture the hearts of Taiwanese family-oriented cruise tourists," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    6. Li, Ying & Wen, Ting, 2024. "Psychological mechanism of forest-based wellness tourism decision-making during the prevention and control of COVID-19," Forest Policy and Economics, Elsevier, vol. 160(C).
    7. Tengecha, Nyamatari Anselem & Alimo, Philip Kofi & Agyeman, Stephen & Akintunde, Tosin Yinka & Lartey-Young, George & Zhang, Xinyu, 2022. "Schoolchildren's inland water transport adoption barriers in Tanzania: Health belief model application," Journal of Transport Geography, Elsevier, vol. 104(C).
    8. Mohammad Wasiq & Abu Bashar & Syed Akmal & Mustafa Raza Rabbani & Mohd Afzal Saifi & Nishad Nawaz & Youssef Tarek Nasef, 2023. "Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
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    11. Yuen, Kum Fai & Chua, Jessana & Li, Kevin X. & Wang, Xueqin, 2022. "Consumer's adoption of virtual reality technologies for marine conservation: Motivational and technology acceptance perspectives," Technological Forecasting and Social Change, Elsevier, vol. 182(C).

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