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Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community

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  • Luo, Qiuju
  • Zhang, Hui

Abstract

Based on the theory of interpersonal relationships, this study aims to explore the process of interpersonal trust building in a virtual community involving both online and offline interactions. Results show that the interpersonal trust between couch surfers and couch host is a dynamic process covering three stages namely early, middle, and late. Initial trust is formed online at a high level, and then it is successfully transferred from the online world to the offline world. Meanwhile, the connotations of interpersonal trust develop continually from courtesy to instrumental, and then to emotional phase, with the development of the interactions between the two parties. Shaped by different factors under each phase, trust evolves from probable anticipation to mundane routine trust and then to ideological trust. A model illustrating the above process that how factors influence the process of interpersonal trust building and the evolution of trust connotations was proposed.

Suggested Citation

  • Luo, Qiuju & Zhang, Hui, 2016. "Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couchsurfing community," Tourism Management, Elsevier, vol. 54(C), pages 107-121.
    • Handle: RePEc:eee:touman:v:54:y:2016:i:c:p:107-121
    DOI: 10.1016/j.tourman.2015.10.003
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    References listed on IDEAS

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    Cited by:

    1. Volgger, Michael & Taplin, Ross & Pforr, Christof, 2019. "The evolution of ‘Airbnb-tourism’: Demand-side dynamics around international use of peer-to-peer accommodation in Australia," Annals of Tourism Research, Elsevier, vol. 75(C), pages 322-337.
    2. Shuang Ma & Huimin Gu & Daniel P. Hampson & Yonggui Wang, 2020. "Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector," Journal of Business Ethics, Springer, vol. 167(1), pages 77-95, November.
    3. Tuğba Koç & Fatih Çevik, 2022. "Building Trust in E-Commerce: A Practical Trust Guide for Evaluation," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 10(2), pages 167-184, December.
    4. Serhat AYDIN & Emin Cihan DUYAN, 2019. "Post-modern Tanrı Misafiri: Couchsurfing Deneyim Süreci," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 60(1), pages 237-243, December.
    5. Zhu, Tengteng & Zhang, Lu & Zeng, Chuhong & Liu, Xin, 2022. "Rethinking value co-creation and loyalty in virtual travel communities: How and when they develop," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    6. Yuen, Kum Fai & Bin Saidi, Muhammad Syukri & Bai, Xiwen & Wang, Xueqin, 2021. "Cruise transport service usage post COVID-19: The health belief model application," Transport Policy, Elsevier, vol. 111(C), pages 185-196.
    7. Ra¡¯ed Masa¡¯deh & Ali Al-Badi & Alaa Abu-Hlalah & Rozan Alkyal & Sarah Zytoon, 2017. "Factors Affecting User¡¯s Satisfaction of Tourism Board Website and Its Impact on Continuous Intention to Use," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(4), pages 1-15, June.
    8. Hamilton, Kathy & Hewer, Paul & Tonner, Andrea, 2022. "Authoritative performances of care in home exchange," Annals of Tourism Research, Elsevier, vol. 97(C).
    9. Izabela Jonek-Kowalska & Radosław Wolniak, 2022. "Sharing Economies’ Initiatives in Municipal Authorities’ Perspective: Research Evidence from Poland in the Context of Smart Cities’ Development," Sustainability, MDPI, vol. 14(4), pages 1-22, February.

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