IDEAS home Printed from https://ideas.repec.org/a/eee/trapol/v129y2022icp176-187.html
   My bibliography  Save this article

How to promote the transition from solo driving to mobility services delivery? An empirical study focusing on ridesharing

Author

Listed:
  • Zhang, Xin
  • Zhong, Shiquan
  • Ling, Shuai
  • Jia, Ning
  • Qi, Hang
  • He, Zhengbing

Abstract

The increasing number of private vehicles has caused severe traffic congestion and air pollution. As an innovative transportation mode, mobility services such as ridesharing have been considered as an alternative. However, it has been evidenced that most private vehicle owners would not switch from driving to using ridesharing because such options only attract those who never intend to own a car. Therefore, it is more meaningful for private vehicle owners to provide ridesharing services, also known as Hitch, which can improve urban traffic efficiency on the service supply side. This study outlines an empirical study which is conducted to assess drivers as a group, to examine the factors which influence their intention of ridesharing. A sample of 597 private vehicle owners in Tianjin, China, completed a questionnaire. Structural equation modeling (SEM) is implemented to analyze the proposed model, specially explore the mediating role of trust and habit. The results indicate that habit is the most important factor, which is mainly influenced by extrinsic motivation (i.e., instrumental motive). Furthermore, habit can increase trust in ridesharing, another important factor, which is mainly affected by intrinsic motivation (i.e., affective motive and responsibility). Therefore, this shows the relationship between intrinsic motivation and extrinsic motivation. The findings in this paper have strong implications for both governments and platform developers, to promote the transition from solo driving to ridesharing to improve traffic condition and environmental pollution.

Suggested Citation

  • Zhang, Xin & Zhong, Shiquan & Ling, Shuai & Jia, Ning & Qi, Hang & He, Zhengbing, 2022. "How to promote the transition from solo driving to mobility services delivery? An empirical study focusing on ridesharing," Transport Policy, Elsevier, vol. 129(C), pages 176-187.
    • Handle: RePEc:eee:trapol:v:129:y:2022:i:c:p:176-187
    DOI: 10.1016/j.tranpol.2022.10.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0967070X22002943
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tranpol.2022.10.009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Van, Hong Tan & Choocharukul, Kasem & Fujii, Satoshi, 2014. "The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 36-44.
    2. Neoh, Jun Guan & Chipulu, Maxwell & Marshall, Alasdair & Tewkesbury, Adam, 2018. "How commuters’ motivations to drive relate to propensity to carpool: Evidence from the United Kingdom and the United States," Transportation Research Part A: Policy and Practice, Elsevier, vol. 110(C), pages 128-148.
    3. Yuen, Kum Fai & Bin Saidi, Muhammad Syukri & Bai, Xiwen & Wang, Xueqin, 2021. "Cruise transport service usage post COVID-19: The health belief model application," Transport Policy, Elsevier, vol. 111(C), pages 185-196.
    4. Xie, Bijun & Li, Min, 2021. "Coworker Guanxi and job performance: Based on the mediating effect of interpersonal trust," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    5. Tommy Gärling & Kay Axhausen, 2003. "Introduction: Habitual travel choice," Transportation, Springer, vol. 30(1), pages 1-11, February.
    6. Nielsen, Jesper Riber & Hovmøller, Harald & Blyth, Pascale-L. & Sovacool, Benjamin K., 2015. "Of “white crows” and “cash savers:” A qualitative study of travel behavior and perceptions of ridesharing in Denmark," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 113-123.
    7. Dan J. Kim & Donald L. Ferrin & H. Raghav Rao, 2009. "Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration," Information Systems Research, INFORMS, vol. 20(2), pages 237-257, June.
    8. Shaheen, Susan & Cohen, Adam & Zohdy, Ismail & Kock, Beaudry, 2016. "Shared Mobility: Current Practices and Guiding Principles Brief," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt0gz3b3fx, Institute of Transportation Studies, UC Berkeley.
    9. Brown, Anne E., 2020. "Who and where rideshares? Rideshare travel and use in Los Angeles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 136(C), pages 120-134.
    10. Fosso Wamba, Samuel & Bhattacharya, Mithu & Trinchera, Laura & Ngai, Eric W.T., 2017. "Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity," International Journal of Information Management, Elsevier, vol. 37(2), pages 1-13.
    11. Correia, Gonçalo & Viegas, José Manuel, 2011. "Carpooling and carpool clubs: Clarifying concepts and assessing value enhancement possibilities through a Stated Preference web survey in Lisbon, Portugal," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(2), pages 81-90, February.
    12. Liu, Diyi & Du, Huibin & Southworth, Frank & Ma, Shoufeng, 2017. "The influence of social-psychological factors on the intention to choose low-carbon travel modes in Tianjin, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 42-53.
    13. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
    14. Zou, Zhenpeng & Cirillo, Cinzia, 2021. "Does ridesourcing impact driving decisions: A survey weighted regression analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 146(C), pages 1-12.
    15. Ke, Jintao & Yang, Hai & Zheng, Zhengfei, 2020. "On ride-pooling and traffic congestion," Transportation Research Part B: Methodological, Elsevier, vol. 142(C), pages 213-231.
    16. Loo, Leanne Yong Le & Corcoran, Jonathan & Mateo-Babiano, Derlie & Zahnow, Renee, 2015. "Transport mode choice in South East Asia: Investigating the relationship between transport users’ perception and travel behaviour in Johor Bahru, Malaysia," Journal of Transport Geography, Elsevier, vol. 46(C), pages 99-111.
    17. Ikezoe, Keigo & Kiriyama, Eriko & Fujimura, Shuzo, 2021. "Analysis of car ownership motivation in Tokyo for sustainable mobility service and urban development," Transport Policy, Elsevier, vol. 114(C), pages 1-14.
    18. Monchambert, Guillaume, 2020. "Why do (or don’t) people carpool for long distance trips? A discrete choice experiment in France," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 911-931.
    19. Soltani, Ali & Allan, Andrew & Khalaj, Fahimeh & Pojani, Dorina & Mehdizadeh, Milad, 2021. "Ridesharing in Adelaide: Segmentation of users," Journal of Transport Geography, Elsevier, vol. 92(C).
    20. Buil, Isabel & Martínez, Eva & Matute, Jorge, 2016. "From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry," Tourism Management, Elsevier, vol. 57(C), pages 256-271.
    21. Lois, David & López-Sáez, Mercedes, 2009. "The relationship between instrumental, symbolic and affective factors as predictors of car use: A structural equation modeling approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(9-10), pages 790-799, November.
    22. Fu, Xuemei & Juan, Zhicai, 2017. "Exploring the psychosocial factors associated with public transportation usage and examining the “gendered” difference," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 70-82.
    23. Lavieri, Patrícia S. & Bhat, Chandra R., 2019. "Modeling individuals’ willingness to share trips with strangers in an autonomous vehicle future," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 242-261.
    24. Jia, Ning & Li, Liying & Ling, Shuai & Ma, Shoufeng & Yao, Wang, 2018. "Influence of attitudinal and low-carbon factors on behavioral intention of commuting mode choice – A cross-city study in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 108-118.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jia, Ning & Li, Liying & Ling, Shuai & Ma, Shoufeng & Yao, Wang, 2018. "Influence of attitudinal and low-carbon factors on behavioral intention of commuting mode choice – A cross-city study in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 111(C), pages 108-118.
    2. Liu, Zhiyong & Li, Ruimin & Wang, Xiaokun(Cara) & Shang, Pan, 2018. "Effects of vehicle restriction policies: Analysis using license plate recognition data in Langfang, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 89-103.
    3. Timmer, Sebastian & Bösehans, Gustav & Henkel, Sven, 2023. "Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    4. Neoh, Jun Guan & Chipulu, Maxwell & Marshall, Alasdair & Tewkesbury, Adam, 2018. "How commuters’ motivations to drive relate to propensity to carpool: Evidence from the United Kingdom and the United States," Transportation Research Part A: Policy and Practice, Elsevier, vol. 110(C), pages 128-148.
    5. Jun Guan Neoh & Maxwell Chipulu & Alasdair Marshall, 2017. "What encourages people to carpool? An evaluation of factors with meta-analysis," Transportation, Springer, vol. 44(2), pages 423-447, March.
    6. Quaglione, Davide & Cassetta, Ernesto & Crociata, Alessandro & Marra, Alessandro & Sarra, Alessandro, 2019. "An assessment of the role of cultural capital on sustainable mobility behaviours: Conceptual framework and empirical evidence," Socio-Economic Planning Sciences, Elsevier, vol. 66(C), pages 24-34.
    7. Loo, Leanne Yong Le & Corcoran, Jonathan & Mateo-Babiano, Derlie & Zahnow, Renee, 2015. "Transport mode choice in South East Asia: Investigating the relationship between transport users’ perception and travel behaviour in Johor Bahru, Malaysia," Journal of Transport Geography, Elsevier, vol. 46(C), pages 99-111.
    8. Wu Li & Shengchuan Zhao & Jingwen Ma & Wenwen Qin, 2021. "Investigating Regional and Generational Heterogeneity in Low-Carbon Travel Behavior Intention Based on a PLS-SEM Approach," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    9. Matthias N. Sweet & Kailey Laidlaw, 2020. "No longer in the driver’s seat: How do affective motivations impact consumer interest in automated vehicles?," Transportation, Springer, vol. 47(5), pages 2601-2634, October.
    10. Schwanen, Tim, 2020. "Towards decolonial human subjects in research on transport," Journal of Transport Geography, Elsevier, vol. 88(C).
    11. Liu, Zhiyong & Li, Ruimin & Wang, Xiaokun (Cara) & Shang, Pan, 2020. "Noncompliance behavior against vehicle restriction policy: A case study of Langfang, China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 1020-1033.
    12. Leonidas G. Anthopoulos & Dimitrios N. Tzimos, 2021. "Carpooling Platforms as Smart City Projects: A Bibliometric Analysis and Systematic Literature Review," Sustainability, MDPI, vol. 13(19), pages 1-29, September.
    13. Toşa, Cristian & Sato, Hitomi & Morikawa, Takayuki & Miwa, Tomio, 2018. "Commuting behavior in emerging urban areas: Findings of a revealed-preferences and stated-intentions survey in Cluj-Napoca, Romania," Journal of Transport Geography, Elsevier, vol. 68(C), pages 78-93.
    14. He, Mingwei & He, Chengfeng & Shi, Zhuangbin & He, Min, 2022. "Spatiotemporal heterogeneous effects of socio-demographic and built environment on private car usage: An empirical study of Kunming, China," Journal of Transport Geography, Elsevier, vol. 101(C).
    15. Nielsen, Jesper Riber & Hovmøller, Harald & Blyth, Pascale-L. & Sovacool, Benjamin K., 2015. "Of “white crows” and “cash savers:” A qualitative study of travel behavior and perceptions of ridesharing in Denmark," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 113-123.
    16. Sascha von Behren & Lisa Bönisch & Ulrich Niklas & Bastian Chlond, 2020. "Revealing Motives for Car Use in Modern Cities—A Case Study from Berlin and San Francisco," Sustainability, MDPI, vol. 12(13), pages 1-18, June.
    17. Lattarulo, Patrizia & Masucci, Valentino & Pazienza, Maria Grazia, 2019. "Resistance to change: Car use and routines," Transport Policy, Elsevier, vol. 74(C), pages 63-72.
    18. Busch-Geertsema, Annika & Lanzendorf, Martin, 2017. "From university to work life – Jumping behind the wheel? Explaining mode change of students making the transition to professional life," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 181-196.
    19. Du, Mingyang & Cheng, Lin & Li, Xuefeng & Liu, Qiyang & Yang, Jingzong, 2022. "Spatial variation of ridesplitting adoption rate in Chicago," Transportation Research Part A: Policy and Practice, Elsevier, vol. 164(C), pages 13-37.
    20. Saxena, Aditya & Gupta, Vallary, 2023. "Carpooling: Who is closest to adopting it? An investigation into the potential car-poolers among private vehicle users: A case of a developing country, India," Transport Policy, Elsevier, vol. 135(C), pages 11-20.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:129:y:2022:i:c:p:176-187. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.