C2M strategies on an e-commerce platform under brand competition
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DOI: 10.1016/j.tre.2023.103184
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Cited by:
- Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
- Li, Yongjian & Chu, Mingsen & Bai, Xuanming, 2024. "To fight or not? product introduction and channel selection in the presence of a platform’s private label," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 181(C).
- Huang, Jianhui & Wang, Yue & Ng, Stephen C.H. & Tsung, Fugee, 2024. "Overcoming the semantic gap in the customer-to-manufacturer (C2M) platform: A soft prompts-based approach with pretrained language models," International Journal of Production Economics, Elsevier, vol. 272(C).
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Keywords
Consumer-to-manufacturer (C2M) mode; E-commerce platform; National brand; Store brand; Brand competition;All these keywords.
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