Brand and quality effects on introduction of store brand products
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DOI: 10.1016/j.jretconser.2021.102507
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Cited by:
- Ke, Wan & Zhou, Xiaoyang & Lev, Benjamin & Zhang, Kai, 2024. "Agency, reselling, or hybrid mode? Competing with store brand," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 184(C).
- Huang, Lingchen & Huang, Zongsheng & Liu, Bin, 2022. "Interacting with strategic waiting for store brand: Online selling format selection," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
- Shen, Qichao & He, Bo & Qing, Qiankai, 2022. "Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Lyu, Gaoyan & Hu, Huaqing & Zhuang, Guomian & Xi, Chenyang, 2023. "C2M strategies on an e-commerce platform under brand competition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
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Keywords
Store brand; National brand; Consumer base;All these keywords.
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