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The socio-cognitive links between road pricing acceptability and changes in travel-behavior

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  • Cools, Mario
  • Brijs, Kris
  • Tormans, Hans
  • Moons, Elke
  • Janssens, Davy
  • Wets, Geert

Abstract

The objective of this study is to examine the effect of road pricing on people's tendency to adapt their current travel behavior. To this end, the relationship between changes in activity-travel behavior on the one hand and public acceptability and its most important determinants on the other are investigated by means of a stated adaptation experiment. Using a two-stage hierarchical model, it was found that behavioral changes themselves are not dependent on the perceived acceptability of road pricing itself, and that only a small amount of the variability in the behavioral changes were explained by socio-cognitive factors. The lesson for policy makers is that road pricing charges must surpass a minimum threshold in order to entice changes in activity-travel behavior and that the benefits of road pricing should be clearly communicated, taking into account the needs and abilities of different types of travelers. Secondly, earlier findings concerning the acceptability of push measures were validated, supporting transferability of results. In line with other studies, effectiveness, fairness and personal norm all had a significant direct impact on perceived acceptability. Finally, the relevance of using latent factors rather than aggregate indicators was underlined.

Suggested Citation

  • Cools, Mario & Brijs, Kris & Tormans, Hans & Moons, Elke & Janssens, Davy & Wets, Geert, 2011. "The socio-cognitive links between road pricing acceptability and changes in travel-behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(8), pages 779-788, October.
  • Handle: RePEc:eee:transa:v:45:y:2011:i:8:p:779-788
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    References listed on IDEAS

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    1. repec:eee:transa:v:103:y:2017:i:c:p:36-53 is not listed on IDEAS
    2. Kim, Junghwa & Schmöcker, Jan-Dirk & Fujii, Satoshi & Noland, Robert B., 2013. "Attitudes towards road pricing and environmental taxation among US and UK students," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 50-62.
    3. Chung, Younshik & Kim, Hyun, 2015. "Deep subterranean railway system: Acceptability assessment of the public discourse in the Seoul Metropolitan Area of South Korea," Transportation Research Part A: Policy and Practice, Elsevier, vol. 77(C), pages 82-94.
    4. Chung, Younshik & Song, Taijin & Park, Jungsik, 2012. "Freeway booking policy: Public discourse and acceptability analysis," Transport Policy, Elsevier, vol. 24(C), pages 223-231.
    5. Kaplan, Sigal & de Abreu e Silva, João & Di Ciommo, Floridea, 2014. "The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision," Transport Policy, Elsevier, vol. 36(C), pages 79-87.
    6. Creemers, Lieve & Tormans, Hans & Bellemans, Tom & Janssens, Davy & Wets, Geert & Cools, Mario, 2015. "Knowledge of the concept Light Rail Transit: Exploring its relevance and identification of the determinants of various knowledge levels," Transportation Research Part A: Policy and Practice, Elsevier, vol. 74(C), pages 31-43.
    7. Grisolía, José M. & López, Francisco & Ortúzar, Juan de Dios, 2015. "Increasing the acceptability of a congestion charging scheme," Transport Policy, Elsevier, vol. 39(C), pages 37-47.

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