Application of attitude theory for improved predictive accuracy of stated preference methods in travel demand analysis
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Volume (Year): 37 (2003)
Issue (Month): 4 (May)
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- Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. " The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Oxford University Press, vol. 15(3), pages 325-43, December.
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