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Decoding urban adoption of AI‑driven cabs: a mixed‑method investigation in China

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  • Mustafa, Sohaib
  • Wang, Qiang
  • Jamil, Khalid
  • Jie, Ferry

Abstract

AI‑powered autonomous taxis promise to redefine urban mobility, yet consumer acceptance hinges on a nuanced interplay of technological, social, economic, and psychological factors. In this study, we employed a two‑phase, mixed‑method design. Phase1 comprised semi‑structured interviews with 40 Chinese consumers, generating rich thematic insights, such as the critical roles of perceived efficiency, trust in automation, and safety logic, alongside nuanced concerns about infrastructure, cost fairness, and technology anxiety. Phase2 applied an extended UTAUT2 framework using a hybrid PLS‑SEM and ANN approach (n = 764), quantitatively confirming that effort expectancy, trust in technology, and perceived safety are the strongest predictors of intention to use driverless cabs, while user experience, social validation, regulatory support, environmental commitment, and hedonic motivation also exert significant influence. Although facilitating conditions, price value, and technology anxiety did not attain statistical significance, qualitative narratives revealed their complementary relevance in shaping initial perceptions. Integrating both strands, we advance UTAUT2 by embedding context‑specific constructs, such as institutional confidence and ethical decision logic, into its theoretical fabric. Practically, our findings recommend targeted efforts to streamline the booking interface, enhance transparency through public performance dashboards, and leverage government pilot‑lane endorsements to bolster consumer trust. This research delivers a robust empirical foundation for stakeholders aiming to accelerate the uptake of driverless taxi services and contributes a versatile mixed‑method template for future studies in autonomous mobility.

Suggested Citation

  • Mustafa, Sohaib & Wang, Qiang & Jamil, Khalid & Jie, Ferry, 2026. "Decoding urban adoption of AI‑driven cabs: a mixed‑method investigation in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 206(C).
  • Handle: RePEc:eee:transa:v:206:y:2026:i:c:s0965856426000315
    DOI: 10.1016/j.tra.2026.104890
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    References listed on IDEAS

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