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The effect of trust on the choice for crowdshipping services

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  • Cebeci, Merve Seher
  • Tapia, Rodrigo Javier
  • Kroesen, Maarten
  • de Bok, Michiel
  • Tavasszy, Lóránt

Abstract

The fast growth of e-commerce in urban areas has led to a surge in last-mile transportation demand and an associated increase of external effects: congestion, noise and visual pollution. This paper analyses a new urban freight transport service that has a potential to reduce this footprint: crowdshipping. Crowdshipping is a service where a package is delivered via a traveller who is already making a personal trip for other purposes. The decision of whether or not to use crowdshipping is known to be subject to various service, time and price conditions, including trust in a correct delivery. The effect of trust has not been investigated explicitly, however. We conduct a stated choice experiment and estimate a hybrid choice model with trust as a situation-specific latent variable. The research design allows us to explore how the relevant attributes influence service adoption via trust. We find a significant influence of established choice attributes on service adoption, except for the delivery company’s reputation and the possibility of damage. In addition, all attributes except delivery time have a significant influence on trust. We conclude that trust has a partially mediating effect on the adoption of the service except delivery time, and a fully mediating effect on adoption via reputation and damage.

Suggested Citation

  • Cebeci, Merve Seher & Tapia, Rodrigo Javier & Kroesen, Maarten & de Bok, Michiel & Tavasszy, Lóránt, 2023. "The effect of trust on the choice for crowdshipping services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    • Handle: RePEc:eee:transa:v:170:y:2023:i:c:s0965856423000423
    DOI: 10.1016/j.tra.2023.103622
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    References listed on IDEAS

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