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Effortlessness as the measurement of the impact of artificial intelligence (AI) adoption and innovation: Towards the theory of relative AI

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  • Sohn, Seuk Min

Abstract

The objective of this paper is to put forth a conceptual approach for describing the contribution of AI adoption using a novel concept of effortlessness. While the advancements in AI technology makes it imperative for management researchers to evaluate the consequences of business AI adoption, there appears to be a lack of productivity improvements from technology advancements, known as the modern productivity paradox. In this paper, an alternative perspective on this paradox is suggested, that there may be a more effective measure that may lead to describing the contribution of AI adoption; a framework that integrates the concepts of automation and augmentation is introduced to help examine the contribution of AI and its impact on innovation.

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  • Sohn, Seuk Min, 2025. "Effortlessness as the measurement of the impact of artificial intelligence (AI) adoption and innovation: Towards the theory of relative AI," Technology in Society, Elsevier, vol. 83(C).
    • Handle: RePEc:eee:teinso:v:83:y:2025:i:c:s0160791x25001526
    DOI: 10.1016/j.techsoc.2025.102962
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