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A mediated model on the adoption of social media and SMEs’ performance in developing countries

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  • Qalati, Sikander Ali
  • Yuan, Li Wen
  • Khan, Muhammad Aamir Shafique
  • Anwar, Farooq

Abstract

Small and medium-sized enterprises (SMEs) can adopt and use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and share information influences the SMEs' performance, but there is little scholarship on the association between the adoption of social media and SMEs' performance. This research aims to investigate the effects of technology-organizational-environmental (TOE) factors on the adoption of SM and SMEs’ performance in developing countries.

Suggested Citation

  • Qalati, Sikander Ali & Yuan, Li Wen & Khan, Muhammad Aamir Shafique & Anwar, Farooq, 2021. "A mediated model on the adoption of social media and SMEs’ performance in developing countries," Technology in Society, Elsevier, vol. 64(C).
    • Handle: RePEc:eee:teinso:v:64:y:2021:i:c:s0160791x20313166
    DOI: 10.1016/j.techsoc.2020.101513
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    3. Sikandar Ali Qalati & Dragana Ostic & Gu Shuibin & Fan Mingyue, 2022. "A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 846-861, April.
    4. Perdana, Arif & Lee, Hwee Hoon & Arisandi, Desi & Koh, SzeKee, 2022. "Accelerating data analytics adoption in small and mid-size enterprises: A Singapore context," Technology in Society, Elsevier, vol. 69(C).
    5. Lie Ao & Rohit Bansal & Nishita Pruthi & Muhammad Bilawal Khaskheli, 2023. "Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis," Sustainability, MDPI, vol. 15(3), pages 1-15, February.
    6. Lu, Liyan & Liang, Changyong & Gu, Dongxiao & Ma, Yiming & Xie, Yuguang & Zhao, Shuping, 2021. "What advantages of blockchain affect its adoption in the elderly care industry? A study based on the technology–organisation–environment framework," Technology in Society, Elsevier, vol. 67(C).
    7. Haque, Md Ziaul & Qian, Aimin & Hoque, Md Rakibul & Lucky, Suraiea Akter, 2022. "A unified framework for exploring the determinants of online social networks (OSNs) on institutional investors’ capital market investment decision," Technology in Society, Elsevier, vol. 70(C).
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    10. Sikandar Ali Qalati & Dragana Ostic & Mohammad Ali Bait Ali Sulaiman & Aamir Ali Gopang & Asadullah Khan, 2022. "Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media," SAGE Open, , vol. 12(2), pages 21582440221, May.
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