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The changes in the effects of social media use of Cypriots due to COVID-19 pandemic

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  • Kaya, Tugberk

Abstract

Social media is the leading medium which is used for communication during the COVID-19 pandemic. The research conducted aims to fill the gap of literature related to social media use during the COVID-19 pandemic. This research aims at uncovering the influences of social media use in several dimensions during lockdown(s). The study aims to answer the research question of: Are the influences of social media use different from normal times? The online questionnaire has been completed by six hundred and sixty-eight users within the period of lockdown. The author prepared the questionnaire, which is composed of 22 positive statements in order to evaluate the effects of social media use during the COVID-19 pandemic. A 5 point Likert scale was used, where reliability and validity were calculated by the Cronbach's alpha value, which was 0.751. Findings highlight that users have more information about COVID-19, and they follow recent information via social media, which shows the shift towards digital medium. Findings also indicate that users are aware of fake news, and they follow official sources. Social media is powerful to affect decision-makers, and respondents' social media use did not create any panic or anxiety amongst them. This research indicates that respondents' social media use during COVID-19 is different from normal times as a common purpose triggers this, survival. Before the COVID-19 pandemic, most of social media shares were like a dream or a strong desire that may cause anxiety in others. During the pandemic, people are in lockdown and share similar feelings and follow similar behavioural patterns. As there is a common purpose and struggle via users, psychological well-being is not affected negatively.

Suggested Citation

  • Kaya, Tugberk, 2020. "The changes in the effects of social media use of Cypriots due to COVID-19 pandemic," Technology in Society, Elsevier, vol. 63(C).
    • Handle: RePEc:eee:teinso:v:63:y:2020:i:c:s0160791x20303730
    DOI: 10.1016/j.techsoc.2020.101380
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    References listed on IDEAS

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