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A mediated model on the adoption of social media and SMEs’ performance in developing countries

Citations

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Cited by:

  1. Rehman, Anisur & Behera, Rajat Kumar & Islam, Md Saiful & Elahi, Yasir Arafat & Abbasi, Faraz Ahmad & Imtiaz, Asma, 2024. "Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs," Technology in Society, Elsevier, vol. 79(C).
  2. Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
  3. Sikandar Ali Qalati & Dragana Ostic & Gu Shuibin & Fan Mingyue, 2022. "A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 846-861, April.
  4. Qi, Qiao & Du, Xiaojun & Hou, Yingying & Li, Zhitang, 2025. "Planning a clean future: energy policy communication and energy technology innovation," Energy, Elsevier, vol. 335(C).
  5. Houssein Ballouk & Sami Ben Jabeur & Sabri Boubaker & Salma Mefteh-Wali, 2024. "The effect of social media on bank performance: an fsQCA approach," Electronic Commerce Research, Springer, vol. 24(1), pages 477-495, March.
  6. Lie Ao & Rohit Bansal & Nishita Pruthi & Muhammad Bilawal Khaskheli, 2023. "Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis," Sustainability, MDPI, vol. 15(3), pages 1-15, February.
  7. Haque, Md Ziaul & Qian, Aimin & Hoque, Md Rakibul & Lucky, Suraiea Akter, 2022. "A unified framework for exploring the determinants of online social networks (OSNs) on institutional investors’ capital market investment decision," Technology in Society, Elsevier, vol. 70(C).
  8. Yang, Hongjun & Zhang, Shengtai, 2022. "Social media affordances and fatigue: The role of privacy concerns, impression management concerns, and self-esteem," Technology in Society, Elsevier, vol. 71(C).
  9. Manish Mohan Baral & U. V. Adinarayana Rao & K. Srinivasa Rao & Girish Chandra Dey & Subhodeep Mukherjee & M. Arun Kumar, 2023. "Achieving Sustainability of SMEs Through Industry 4.0-Based Circular Economy," International Journal of Global Business and Competitiveness, Springer, vol. 18(2), pages 128-144, December.
  10. K Padma Kiran & Naga Sailaja Vedala, 2025. "Exploring behavioral intentions of consumers towards different digital payment services through the interplay of perceived risks and adoption factors," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  11. Kumar, Aman & Shankar, Amit, 2024. "Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Farah Naz, 2023. "Interfering Factors of Use of E-Commerce Toward Innovative Performance of SMEs by Moderating Effect of E-commerce Marketing Capabilities," International Journal of Innovations in Science & Technology, 50sea, vol. 5(4), pages 533-547, November.
  13. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.
  14. Lin Li & Wenjing Che, 2026. "Internal logic and driving path of enterprise green innovation performance improvement under TOE framework: based on linkage effect analysis of fsQCA and NCA," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 28(1), pages 915-936, January.
  15. Mirjana Pejić Bach & Amir Topalović & Lejla Turulja, 2023. "Data mining usage in Italian SMEs: an integrated SEM-ANN approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(3), pages 941-973, September.
  16. Sohaib S. Hassan & Konrad Meisner & Kevin Krause & Levan Bzhalava & Petra Moog, 2024. "Is digitalization a source of innovation? Exploring the role of digital diffusion in SME innovation performance," Small Business Economics, Springer, vol. 62(4), pages 1469-1491, April.
  17. Mojca Kunšek & Barbara Miklič & Metka Tekavčič, 2025. "Trust Through Data: Managing Risk In The Digital Age," Proceedings of the International Conference "Economic and Business Trends Shaping the Future" 006, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
  18. Alarcón-del-Amo, María-del-Carmen & Rialp, Alex & Rialp, Josep & López-Belbeze, Pilar, 2024. "Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships," International Business Review, Elsevier, vol. 33(5).
  19. Perdana, Arif & Lee, Hwee Hoon & Arisandi, Desi & Koh, SzeKee, 2022. "Accelerating data analytics adoption in small and mid-size enterprises: A Singapore context," Technology in Society, Elsevier, vol. 69(C).
  20. Pham Quang Huy & Vu Kien Phuc, 2025. "Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation," Future Business Journal, Springer, vol. 11(1), pages 1-32, December.
  21. Matloob, Sheema & Raza, Ali & Waqas, Ali & Khan, Mohammad Jamal & Nisar, Nabeel, 2025. "Does resource orchestration theory ensure the better SME performance: A three-wave time lag investigation among manufacturing SMEs of the developing economies," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  22. Lu, Liyan & Liang, Changyong & Gu, Dongxiao & Ma, Yiming & Xie, Yuguang & Zhao, Shuping, 2021. "What advantages of blockchain affect its adoption in the elderly care industry? A study based on the technology–organisation–environment framework," Technology in Society, Elsevier, vol. 67(C).
  23. Zagidullin, Marat & Aziz, Nergis & Kozhakhmet, Sanat, 2021. "Government policies and attitudes to social media use among users in Turkey: The role of awareness of policies, political involvement, online trust, and party identification," Technology in Society, Elsevier, vol. 67(C).
  24. Sikandar Ali Qalati & Dragana Ostic & Mohammad Ali Bait Ali Sulaiman & Aamir Ali Gopang & Asadullah Khan, 2022. "Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media," SAGE Open, , vol. 12(2), pages 21582440221, May.
  25. Sha Lou & Chunqiong Yao & Dehua Zhang, 2025. "How to promote green innovation of high-pollution firms? A fuzzy-set QCA approach based on the TOE framework," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(2), pages 4911-4935, February.
  26. Ilenia Ascani & Chiara Ancillai, 2026. "Social media marketing and performance measurement: does it take two to tango?," Review of Managerial Science, Springer, vol. 20(3), pages 775-823, March.
  27. Shah, Sayed Kifayat & Zhongjun, Tang, 2021. "Elaborating on the consumer’s intention–behavior gap regarding 5G technology: The moderating role of the product market-creation ability," Technology in Society, Elsevier, vol. 66(C).
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