IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v167y2021ics0040162521001311.html
   My bibliography  Save this article

Temporal variability of emotions in social media posts

Author

Listed:
  • Weismayer, Christian
  • Gunter, Ulrich
  • Önder, Irem

Abstract

Employing the metadata from 627,632 Instagram posts for the Austrian capital city of Vienna over the period of October 30th, 2011 to February 7th, 2018, the present study extracts sentiment, as well as single basic emotions according to Plutchik's Wheel of Emotions, from the photo captions including hashtag terms. In doing so, an algorithm falling into the category of dictionary-based approaches to study emotions contained in written text was developed and applied. Not only are the overall polarity and the single emotions contained in Instagram posts within Vienna investigated, but also the top 54 Viennese Instagram locations. A particular novelty of this study is the measurement of longitudinal developments from emotive text and the fine-grained analysis of single emotions in addition to the overall polarity. One crucial empirical result of the study is that more experience and self-confidence in Instagram posting, as well as increasing expectations, seem to result in becoming a more critical poster over time. Companies interested in the use of influencer marketing to promote their products and services via Instagram should take this finding into consideration in order to be successful.

Suggested Citation

  • Weismayer, Christian & Gunter, Ulrich & Önder, Irem, 2021. "Temporal variability of emotions in social media posts," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:tefoso:v:167:y:2021:i:c:s0040162521001311
    DOI: 10.1016/j.techfore.2021.120699
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162521001311
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2021.120699?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Astrid Hopfensitz & Ernesto Reuben, 2009. "The Importance of Emotions for the Effectiveness of Social Punishment," Economic Journal, Royal Economic Society, vol. 119(540), pages 1534-1559, October.
    2. Astrid Dickinger & Lidija Lalicic, 2016. "An analysis of destination brand personality and emotions: a comparison study," Information Technology & Tourism, Springer, vol. 15(4), pages 317-340, January.
    3. Gkritzali, Alkmini, 2017. "Online destination sentiment recovery during a sustained crisis," Annals of Tourism Research, Elsevier, vol. 66(C), pages 183-185.
    4. Arora, Anuja & Bansal, Shivam & Kandpal, Chandrashekhar & Aswani, Reema & Dwivedi, Yogesh, 2019. "Measuring social media influencer index- insights from facebook, Twitter and Instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 86-101.
    5. Dietmar Grichnik & Alexander Smeja & Isabell Welpe, 2010. "The Importance of Being Emotional: How do Emotions Affect Entrepreneurial Opportunity Evaluation and Exploitation?," Post-Print hal-00856603, HAL.
    6. Grichnik, Dietmar & Smeja, Alexander & Welpe, Isabell, 2010. "The importance of being emotional: How do emotions affect entrepreneurial opportunity evaluation and exploitation?," Journal of Economic Behavior & Organization, Elsevier, vol. 76(1), pages 15-29, October.
    7. Geetha, M. & Singha, Pratap & Sinha, Sumedha, 2017. "Relationship between customer sentiment and online customer ratings for hotels - An empirical analysis," Tourism Management, Elsevier, vol. 61(C), pages 43-54.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xi Wang & Liang Tang & Linan Zhang & Jie Zheng, 2022. "Initial Stage of the COVID-19 Pandemic: A Perspective on Health Risk Communications in the Restaurant Industry," IJERPH, MDPI, vol. 19(19), pages 1-20, September.
    2. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    3. Baudier, Patricia & de Boissieu, Elodie & Duchemin, Marie-Hélène, 2023. "Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stroe, Silvia & Sirén, Charlotta & Shepherd, Dean & Wincent, Joakim, 2020. "The dualistic regulatory effect of passion on the relationship between fear of failure and negative affect: Insights from facial expression analysis," Journal of Business Venturing, Elsevier, vol. 35(4).
    2. Gerard P. Hodgkinson & Barbara Burkhard & Nicolai J. Foss & Dietmar Grichnik & Riikka M. Sarala & Yi Tang & Marc Van Essen, 2023. "The Heuristics and Biases of Top Managers: Past, Present, and Future," Journal of Management Studies, Wiley Blackwell, vol. 60(5), pages 1033-1063, July.
    3. Gupta, Vishal K. & Goktan, A. Banu & Gunay, Gonca, 2014. "Gender differences in evaluation of new business opportunity: A stereotype threat perspective," Journal of Business Venturing, Elsevier, vol. 29(2), pages 273-288.
    4. Diego Bellini & Serena Cubico & Piermatteo Ardolino & Marino Bonaiuto & Maria Lidia Mascia & Barbara Barbieri, 2022. "Understanding and Exploring the Concept of Fear, in the Work Context and Its Role in Improving Safety Performance and Reducing Well-Being in a Steady Job Insecurity Period," Sustainability, MDPI, vol. 14(21), pages 1-19, October.
    5. Mariano Rojas & Karen Watkins-Fassler & Lázaro Rodríguez-Ariza, 2022. "The Life Satisfaction of Owner-Manager Entrepreneurs When the Business of Business is not only Business," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(4), pages 2251-2275, August.
    6. Virginia Fernández-Pérez & Ana Montes-Merino & Lázaro Rodríguez-Ariza & Patricia Esther Alonso Galicia, 2019. "Emotional competencies and cognitive antecedents in shaping student’s entrepreneurial intention: the moderating role of entrepreneurship education," International Entrepreneurship and Management Journal, Springer, vol. 15(1), pages 281-305, March.
    7. Pérez-Centeno, Victor, 2018. "Brain-driven entrepreneurship research: Expanded review and research agenda towards entrepreneurial enhancement," Working Papers 02/18, Institut für Mittelstandsforschung (IfM) Bonn.
    8. Cacciotti, Gabriella & Hayton, James C. & Mitchell, J. Robert & Allen, David G., 2020. "Entrepreneurial fear of failure: Scale development and validation," Journal of Business Venturing, Elsevier, vol. 35(5).
    9. Liberini, Federica & Oswald, Andrew J. & Proto, Eugenio & Redoano, Michela, 2019. "Was Brexit triggered by the old and unhappy? Or by financial feelings?," Journal of Economic Behavior & Organization, Elsevier, vol. 161(C), pages 287-302.
    10. Cuiping Ma & Jibao Gu & Hefu Liu, 0. "Entrepreneurs’ passion and new venture performance in China," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-26.
    11. Ludvig Levasseur & Jintong Tang & Masoud Karami & Lowell Busenitz & K. Michele Kacmar, 2022. "Increasing alertness to new opportunities: the influence of positive affect and implications for innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 27-49, March.
    12. Daniel, Elizabeth & Myers, Andrew & Dixon, Keith, 2012. "Adoption rationales of new management practices," Journal of Business Research, Elsevier, vol. 65(3), pages 371-380.
    13. Isabell M. Welpe & Matthias Spörrle & Dietmar Grichnik & Theresa Michl & David B. Audretsch, 2012. "Emotions and Opportunities: The Interplay of Opportunity Evaluation, Fear, Joy, and Anger as Antecedent of Entrepreneurial Exploitation," Entrepreneurship Theory and Practice, , vol. 36(1), pages 69-96, January.
    14. Gloria Sweida & Cynthia L. Sherman, 2020. "Does Happiness Launch More Businesses? Affect, Gender, and Entrepreneurial Intention," IJERPH, MDPI, vol. 17(18), pages 1-16, September.
    15. Ronit Yitshaki & Fredric Kropp & Benson Honig, 2022. "The Role of Compassion in Shaping Social Entrepreneurs’ Prosocial Opportunity Recognition," Journal of Business Ethics, Springer, vol. 179(2), pages 617-647, August.
    16. Wiklund, Johan & Nikolaev, Boris & Shir, Nadav & Foo, Maw-Der & Bradley, Steve, 2019. "Entrepreneurship and well-being: Past, present, and future," Journal of Business Venturing, Elsevier, vol. 34(4), pages 579-588.
    17. Rieple, Alison & Snijders, Sylvia, 2018. "The role of emotions in the choice to adopt, or resist, innovations by Irish dairy farmers," Journal of Business Research, Elsevier, vol. 85(C), pages 23-31.
    18. Carlos Poblete & Felipe Rifo & Joana Huaman, 2021. "The Role of Circular Business Modeling in the Entrepreneurial Identity-Construction Process," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    19. Bei Luo & Terence Tai-Leung Chong, 2019. "Regional differences in self-employment in China," Small Business Economics, Springer, vol. 53(3), pages 813-837, October.
    20. Amanda J. Williamson & Martina Battisti & Michael Leatherbee & J. Jeffrey Gish, 2019. "Rest, Zest, and My Innovative Best: Sleep and Mood as Drivers of Entrepreneurs’ Innovative Behavior," Entrepreneurship Theory and Practice, , vol. 43(3), pages 582-610, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:167:y:2021:i:c:s0040162521001311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.