IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v154y2020ics0040162519302422.html
   My bibliography  Save this article

Human-like and system-like trust in the sharing economy: The role of context and humanness

Author

Listed:
  • Califf, Christopher B.
  • Brooks, Stoney
  • Longstreet, Phil

Abstract

When using technological platforms embedded in the sharing economy individuals tend to trust the platform's human-like technological features more than its system-like features. In this paper, we investigate this idea by drawing on concepts from the distributed trust model, social cognitive theory, and affordance theory to compare the effects of human-like trusting beliefs and system-like trusting beliefs on four outcome variables—enjoyment, usefulness, trusting intention, and continuance intention—in two different contexts: Airbnb and “traditional” online travel booking websites (e.g., Expedia.com). The results suggest that in the context of Airbnb, human-like trusting beliefs have a greater effect on usefulness, enjoyment, trusting intention, and continuance intention than do system-like trust. In the context of traditional online travel booking websites, the results show that human-like and system-like trusting beliefs are at least of equal importance and specifically that the human-like trusting beliefs have a greater impact on perceived usefulness and perceived enjoyment, while system-like trusting beliefs have a greater effect on trusting intention and continuance intention. We also compare the effects of human-like and system-like trusting beliefs between contexts. Implications for research and managerial considerations are also discussed.

Suggested Citation

  • Califf, Christopher B. & Brooks, Stoney & Longstreet, Phil, 2020. "Human-like and system-like trust in the sharing economy: The role of context and humanness," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    • Handle: RePEc:eee:tefoso:v:154:y:2020:i:c:s0040162519302422
    DOI: 10.1016/j.techfore.2020.119968
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162519302422
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2020.119968?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
    2. Gerardine DeSanctis & Marshall Scott Poole, 1994. "Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory," Organization Science, INFORMS, vol. 5(2), pages 121-147, May.
    3. D. Harrison McKnight & Vivek Choudhury & Charles Kacmar, 2002. "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, INFORMS, vol. 13(3), pages 334-359, September.
    4. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Raphael Lissillour & Jean Michel Sahut, 2023. "Uses of Information Systems to Develop Trust in Family Firms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(2), pages 127-141, April.
    2. Rojanakit, Patcharapar & Torres de Oliveira, Rui & Dulleck, Uwe, 2022. "The sharing economy: A critical review and research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1317-1334.
    3. Gan, QingQiu & Lau, Raymond Yiu Keung, 2024. "Trust in a ‘trust-free’ system: Blockchain acceptance in the banking and finance sector," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    4. Hsu, Chin-Lung & Lin, Judy Chuan-Chuan, 2023. "Understanding the user satisfaction and loyalty of customer service chatbots," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    5. Jaehun Joo & Yuming Han, 2021. "An Evidence of Distributed Trust in Blockchain-Based Sustainable Food Supply Chain," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    6. Chameroy, Fabienne & Salgado, Stéphane & de Barnier, Virginie & Chaney, Damien, 2024. "In platform we trust: How interchangeability affects trust decisions in collaborative consumption," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    7. Peng Hu & Yaobin Lu & Yeming Gong, 2021. "Dual humanness and trust in conversational AI : A person-centered approach," Post-Print hal-03598766, HAL.
    8. Rijswijk, Kelly & de Vries, Jasper R. & Klerkx, Laurens & Turner, James A., 2023. "The enabling and constraining connections between trust and digitalisation in incumbent value chains," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leong, Lai-Ying & Hew, Teck-Soon & Ooi, Keng-Boon & Chong, Alain Yee-Loong, 2020. "Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach," Journal of Business Research, Elsevier, vol. 110(C), pages 24-40.
    2. Gerald C. Kane & Maryam Alavi, 2008. "Casting the Net: A Multimodal Network Perspective on User-System Interactions," Information Systems Research, INFORMS, vol. 19(3), pages 253-272, September.
    3. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
    4. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    5. Umair Akram & Melinda Timea Fülöp & Adriana Tiron-Tudor & Dan Ioan Topor & Sorinel Căpușneanu, 2021. "Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry," IJERPH, MDPI, vol. 18(14), pages 1-21, July.
    6. Luo, Nuan & Wang, Yu & Zhang, Mingli & Niu, Tao & Tu, Jianbo, 2020. "Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    7. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    8. Joseph A. Cazier & Benjamin B. M. Shao & Robert D. St. Louis, 2007. "Sharing information and building trust through value congruence," Information Systems Frontiers, Springer, vol. 9(5), pages 515-529, November.
    9. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    10. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    11. Abdesamad Zouine & Pierre Fenies, 2014. "The Critical Success Factors Of The ERP System Project: A Meta-Analysis Methodology," Post-Print hal-01419785, HAL.
    12. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    13. Hwang, ShinYoung & Kim Seongcheol, 2017. "What triggers the use of mIM service provider’s sequel O2O service extensions?," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168494, International Telecommunications Society (ITS).
    14. Wu Li & Pengya Ai & Annette Ding, 2023. "More Than Just Numbers: How Engagement Metrics Influence User Intention to Pay for Online Knowledge Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    15. Nitin Walia & Mark Srite & Wendy Huddleston, 2016. "Eyeing the web interface: the influence of price, product, and personal involvement," Electronic Commerce Research, Springer, vol. 16(3), pages 297-333, September.
    16. Mariek Vanden Abeele & Ralf De Wolf & Rich Ling, 2018. "Mobile Media and Social Space: How Anytime, Anyplace Connectivity Structures Everyday Life," Media and Communication, Cogitatio Press, vol. 6(2), pages 5-14.
    17. Gonzalez, George C. & Sharma, Pratyush N. & Galletta, Dennis F., 2012. "The antecedents of the use of continuous auditing in the internal auditing context," International Journal of Accounting Information Systems, Elsevier, vol. 13(3), pages 248-262.
    18. Mario Silic & Andrea Back, 2016. "The Influence of Risk Factors in Decision-Making Process for Open Source Software Adoption," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 151-185, January.
    19. Arfi, Wissal Ben & Nasr, Imed Ben & Kondrateva, Galina & Hikkerova, Lubica, 2021. "The role of trust in intention to use the IoT in eHealth: Application of the modified UTAUT in a consumer context," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    20. Emmanuelle Vaast & Geoff Walsham, 2009. "Trans-Situated Learning: Supporting a Network of Practice with an Information Infrastructure," Information Systems Research, INFORMS, vol. 20(4), pages 547-564, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:154:y:2020:i:c:s0040162519302422. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.