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Beyond the Screen: Memory-Based Mechanisms and Personal Innovativeness in Voice Assistant Use

Author

Listed:
  • Jean-Charles Pillet

    (TBS - Toulouse Business School)

  • Kevin Carillo

    (TBS - Toulouse Business School)

  • Claudio Vitari

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Federico Pigni

    (EESC-GEM - Grenoble Ecole de Management)

Abstract

This study investigates how the mental retrieval of IT features influences innovative use behaviors with voice-activated devices (VADs). We conceptualize two memory-based constructs-IT feature recognition and IT feature recall-and examine their complex interplay. We theorize that their influence is moderated by users' personal innovativeness. Using a survey of 319 smart speaker owners, we found that both recognition and recall enhance innovative use, but their effects differ significantly based on an individual's disposition to innovate with IT. For users with high innovativeness, IT feature recognition drives innovation, while for those with low innovativeness, both recall and recognition contribute. These findings suggest that memory-based mechanisms are critical enablers of innovative use, highlighting the need for interfaces that support memory cues to foster broader feature utilization and innovative outcomes in voice-based interfaces.

Suggested Citation

  • Jean-Charles Pillet & Kevin Carillo & Claudio Vitari & Federico Pigni, 2026. "Beyond the Screen: Memory-Based Mechanisms and Personal Innovativeness in Voice Assistant Use," Grenoble Ecole de Management (Post-Print) hal-05491924, HAL.
    • Handle: RePEc:hal:gemptp:hal-05491924
    Note: View the original document on HAL open archive server: https://hal.science/hal-05491924v1
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    References listed on IDEAS

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