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From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD

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  • Sakellariou, Evy
  • Karantinou, Kalipso
  • Goffin, Keith

Abstract

•Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights.•This mode adopts both an emic and an etic research perspective that complement each other.•User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation.

Suggested Citation

  • Sakellariou, Evy & Karantinou, Kalipso & Goffin, Keith, 2020. "From user insights to user foresights: Applying video-based ethnographic narratives and user innovation in NPD," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    • Handle: RePEc:eee:tefoso:v:153:y:2020:i:c:s0040162518310874
    DOI: 10.1016/j.techfore.2019.119873
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    References listed on IDEAS

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    1. Stock, Ruth & Oliveira, Pedro & Hippel, Eric von, 2015. "Impacts of the Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77349, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
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    4. Stock, Ruth & Oliveira, Pedro & Hippel, Eric von, 2015. "Impacts of the Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 76764, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. Volker Bilgram & Alexander Brem & Kai-Ingo Voigt, 2019. "User-centric Innovations in New Product Development — Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-tools," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 7, pages 173-212, World Scientific Publishing Co. Pte. Ltd..
    6. Schweitzer, Nicola & Hofmann, Rupert & Meinheit, Andreas, 2019. "Strategic customer foresight: From research to strategic decision-making using the example of highly automated vehicles," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 49-65.
    7. Alexander Brem & Volker Bilgram & Adele Gutstein, 2021. "Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method," World Scientific Book Chapters, in: Alexander Brem (ed.), Emerging Issues and Trends in INNOVATION AND TECHNOLOGY MANAGEMENT, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
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    11. Iden, Jon & Methlie, Leif B. & Christensen, Gunnar E., 2017. "The nature of strategic foresight research: A systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 116(C), pages 87-97.
    12. Brem, Alexander & Bilgram, Volker & Marchuk, Anna, 2019. "How crowdfunding platforms change the nature of user innovation – from problem solving to entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 348-360.
    13. Rohrbeck, René & Kum, Menes Etingue, 2018. "Corporate foresight and its impact on firm performance: A longitudinal analysis," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 105-116.
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    15. Martin Schreier & Stefan Oberhauser & Reinhard Prügl, 2007. "Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities," Marketing Letters, Springer, vol. 18(1), pages 15-30, June.
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    1. Lindgren, Thomas & Pink, Sarah & Fors, Vaike, 2021. "Fore-sighting autonomous driving - An Ethnographic approach," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    2. Sakellariou, Evy & Vecchiato, Riccardo, 2022. "Foresight, sensemaking, and new product development: Constructing meanings for the future," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    3. Xiang, Keheng & Huang, Wei-Jue & Gao, Fan & Lai, Qin, 2022. "COVID-19 prevention in hotels: Ritualized host-guest interactions," Annals of Tourism Research, Elsevier, vol. 93(C).
    4. Sakellariou, Evy & Karantinou, Kalipso & Goffin, Keith, 2021. "Video-ethnography during Covid-19 and beyond: Generating user foresights in a virtual world," Technological Forecasting and Social Change, Elsevier, vol. 169(C).

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