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Impacts of personality traits on consumer innovation success

Author

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  • Stock, Ruth Maria
  • von Hippel, Eric
  • Gillert, Nils Lennart

Abstract

Via a study of innovating and non-innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype that implements that idea, and (3) diffusing the innovation to others. We find that personality traits are significantly associated with success differ at each stage. First, those who score higher on openness to experience are significantly more likely to have new product ideas. Second, being introverted and conscientious is significantly associated with successful prototyping. Third, those who possess high levels of conscientiousness are more likely to successfully commercially diffuse their innovations, whereas, in contrast, conscientiousness lowers the likelihood of successful peer-to-peer diffusion.

Suggested Citation

  • Stock, Ruth Maria & von Hippel, Eric & Gillert, Nils Lennart, 2016. "Impacts of personality traits on consumer innovation success," Research Policy, Elsevier, vol. 45(4), pages 757-769.
  • Handle: RePEc:eee:respol:v:45:y:2016:i:4:p:757-769
    DOI: 10.1016/j.respol.2015.12.002
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Konstantin Fursov & Alena Nefedova & Thomas Thurner, 2016. "What User-Innovators Do that Others Don’T: A Study of Daily Practices," HSE Working papers WP BRP 62/STI/2016, National Research University Higher School of Economics.
    2. Fursov, Konstantin & Thurner, Thomas & Nefedova, Alena, 2017. "What user-innovators do that others don't: A study of daily practices," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 153-160.
    3. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500099 is not listed on IDEAS
    4. Schweisfurth, Tim G., 2017. "Comparing internal and external lead users as sources of innovation," Research Policy, Elsevier, vol. 46(1), pages 238-248.
    5. repec:gam:jsusta:v:10:y:2018:i:12:p:4836-:d:191476 is not listed on IDEAS
    6. Pieper, Thorsten & Herstatt, Cornelius, 2018. "User innovation barriers and their impact on user-developed products," Working Papers 106, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    7. repec:eee:respol:v:47:y:2018:i:2:p:487-497 is not listed on IDEAS
    8. repec:eee:chieco:v:54:y:2019:i:c:p:286-305 is not listed on IDEAS
    9. Paris Chrysos, 2018. "Empathy in the business model: how Facebook and Google Maps manage external problem-solving processes," Working Papers halshs-01897205, HAL.
    10. repec:eee:respol:v:47:y:2018:i:10:p:2028-2036 is not listed on IDEAS
    11. repec:eee:respol:v:48:y:2019:i:1:p:289-297 is not listed on IDEAS

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