IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v111y2016icp265-274.html
   My bibliography  Save this article

Understanding player behavior in online games: The role of gender

Author

Listed:
  • Liu, Chuang-Chun

Abstract

The factors that influence the adoption of online gaming are a major topic of concern for academic researchers, online games marketers, and developers alike. By integrating a motivational perspective into the social cognitive theory (SCT), the research model in this study captures both internal (self-efficacy) and external (social influence) factors when explaining and predicting gamers' outcome expectations, trust, and intention to play online games. Moreover, this study investigates the moderating role of gender in attaining a better understanding of the relationship between behavioral intention and its antecedents. This study finds that self-efficacy, social influence, trust, and utilitarian and hedonic outcome expectations significantly influence players' intentions to play online games. This study also presents that gender moderates the relationship between personal cognitive factors (i.e. self-efficacy, utilitarian and hedonic outcome expectations, and trust) and behavioral intentions, and between environmental influence (i.e. social influence) and behavioral intentions. The findings herein are able to help online game marketers and developers to better develop online games in order to enhance gamers' intentions to play.

Suggested Citation

  • Liu, Chuang-Chun, 2016. "Understanding player behavior in online games: The role of gender," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 265-274.
  • Handle: RePEc:eee:tefoso:v:111:y:2016:i:c:p:265-274
    DOI: 10.1016/j.techfore.2016.07.018
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162516301627
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.techfore.2016.07.018?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Deborah R. Compeau & Christopher A. Higgins, 1995. "Application of Social Cognitive Theory to Training for Computer Skills," Information Systems Research, INFORMS, vol. 6(2), pages 118-143, June.
    2. Se-Joon Hong & Kar Yan Tam, 2006. "Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services," Information Systems Research, INFORMS, vol. 17(2), pages 162-179, June.
    3. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    4. Childers, Terry L & Rao, Akshay R, 1992. "The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 198-211, September.
    5. Venkatesh, Viswanath & Morris, Michael G. & Ackerman, Phillip L., 2000. "A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 83(1), pages 33-60, September.
    6. Richard D. Johnson & George M. Marakas, 2000. "Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition: Toward Refinement of the Model," Information Systems Research, INFORMS, vol. 11(4), pages 402-417, December.
    7. Xanthopoulou, Despoina & Papagiannidis, Savvas, 2012. "Play online, work better? Examining the spillover of active learning and transformational leadership," Technological Forecasting and Social Change, Elsevier, vol. 79(7), pages 1328-1339.
    8. Rosen, Dennis L. & Olshavsky, Richard W., 1987. "The dual role of informational social influence: Implications for marketing management," Journal of Business Research, Elsevier, vol. 15(2), pages 123-144, April.
    9. David A. Harrison & Peter P. Mykytyn & Cynthia K. Riemenschneider, 1997. "Executive Decisions About Adoption of Information Technology in Small Business: Theory and Empirical Tests," Information Systems Research, INFORMS, vol. 8(2), pages 171-195, June.
    10. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    11. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    12. Chang, Tsung-Sheng & Ku, Cheng-Yuan & Fu, Hsin-Pin, 2013. "Grey theory analysis of online population and online game industry revenue in Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 80(1), pages 175-185.
    13. Herbert C. Kelman, 1958. "Compliance, identification, and internalization three processes of attitude change," Journal of Conflict Resolution, Peace Science Society (International), vol. 2(1), pages 51-60, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Osakwe, Christian Nedu & Hudik, Marek & Říha, David & Stros, Michael & Ramayah, T., 2022. "Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. Cui, Yu & Li, Jingyi & Zhang, Yueyao, 2022. "The impacts of game experience and fanwork creation on game loyalty: Mediation effect of perceived value," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    3. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Thrassou, Alkis & Vrontis, Demetris, 2022. "Social network games (SNGs) addiction: Psychological dimensions and impacts on life quality and society," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    4. Anca Elena-Bucea & Frederico Cruz-Jesus & Tiago Oliveira & Pedro Simões Coelho, 2021. "Assessing the Role of Age, Education, Gender and Income on the Digital Divide: Evidence for the European Union," Information Systems Frontiers, Springer, vol. 23(4), pages 1007-1021, August.
    5. Rong, Ke & Ren, Qun & Shi, Xianwei, 2018. "The determinants of network effects: Evidence from online games business ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 45-60.
    6. Maghrour Zefreh, Mohammad & Edries, Belal & Esztergár-Kiss, Domokos, 2023. "Understanding the antecedents of hedonic motivation in autonomous vehicle technology acceptance domain: A cross-country analysis," Technology in Society, Elsevier, vol. 74(C).
    7. Legaki, Nikoletta-Zampeta & Karpouzis, Kostas & Assimakopoulos, Vassilios & Hamari, Juho, 2021. "Gamification to avoid cognitive biases: An experiment of gamifying a forecasting course," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    8. Fernando Fraga-Varela & Esther Vila-Couñago & Ana Rodríguez-Groba, 2021. "Serious Games and Mathematical Fluency: A Study from the Gender Perspective in Primary Education," Sustainability, MDPI, vol. 13(12), pages 1-13, June.
    9. Ameen, Nisreen & Shah, Mahmood Hussain & Sims, Julian & Choudrie, Jyoti & Willis, Robert, 2020. "Are there peas in a pod when considering mobile phone and mobile applications use: A quantitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. Anca Elena-Bucea & Frederico Cruz-Jesus & Tiago Oliveira & Pedro Simões Coelho, 0. "Assessing the Role of Age, Education, Gender and Income on the Digital Divide: Evidence for the European Union," Information Systems Frontiers, Springer, vol. 0, pages 1-15.
    11. Sánchez-Cartas, J. Manuel, 2022. "Welfare and fairness in free-to-play video games," Technological Forecasting and Social Change, Elsevier, vol. 180(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rajak, Manindra & Shaw, Krishnendu, 2021. "An extension of technology acceptance model for mHealth user adoption," Technology in Society, Elsevier, vol. 67(C).
    2. Chaouali, Walid & Ben Yahia, Imene & Souiden, Nizar, 2016. "The interplay of counter-conformity motivation, social influence, and trust in customers' intention to adopt Internet banking services: The case of an emerging country," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 209-218.
    3. Garima Malik & A. Sajeevan Rao, 2019. "Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy," Information Technology & Tourism, Springer, vol. 21(4), pages 461-482, December.
    4. Nripendra P. Rana & Yogesh K. Dwivedi & Banita Lal & Michael D. Williams & Marc Clement, 2017. "Citizens’ adoption of an electronic government system: towards a unified view," Information Systems Frontiers, Springer, vol. 19(3), pages 549-568, June.
    5. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    6. Xiaojun Zhang & Likoebe M. Maruping, 2008. "Household technology adoption in a global marketplace: Incorporating the role of espoused cultural values," Information Systems Frontiers, Springer, vol. 10(4), pages 403-413, September.
    7. Faridi, Amir Ali & Kavoosi-Kalashami, Mohammad & Bilali, Hamid El, 2020. "Attitude components affecting adoption of soil and water conservation measures by paddy farmers in Rasht County, Northern Iran," Land Use Policy, Elsevier, vol. 99(C).
    8. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    9. Se-Joon Hong & Kar Yan Tam, 2006. "Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services," Information Systems Research, INFORMS, vol. 17(2), pages 162-179, June.
    10. Agarwal, Reeti & Rastogi, Sanjay & Mehrotra, Ankit, 2009. "Customers’ perspectives regarding e-banking in an emerging economy," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 340-351.
    11. Nripendra P. Rana & Yogesh K. Dwivedi & Banita Lal & Michael D. Williams & Marc Clement, 0. "Citizens’ adoption of an electronic government system: towards a unified view," Information Systems Frontiers, Springer, vol. 0, pages 1-20.
    12. Trojanowski Mariusz & Kułak Jacek, 2017. "The Impact of Moderators and Trust on Consumer’s Intention to Use a Mobile Phone for Purchases," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(2), pages 91-116, June.
    13. Paul Juinn Bing Tan, 2013. "Applying the UTAUT to Understand Factors Affecting the Use of English E-Learning Websites in Taiwan," SAGE Open, , vol. 3(4), pages 21582440135, October.
    14. Fatima Zahra Barrane & Gahima Egide Karuranga & Diane Poulin, 2018. "Technology Adoption and Diffusion: A New Application of the UTAUT Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-19, December.
    15. Yuting Zhang & Xiaofen Yu & Ning Cai & Yong Li, 2020. "Analyzing the Employees’ New Media Use in the Energy Industry:The Role of Creative Self-Efficacy, Perceived Usefulness and Leaders’ Use," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    16. Vishal K. Gupta & Suman Niranjan & Banu A. Goktan & John Eriskon, 2016. "Individual entrepreneurial orientation role in shaping reactions to new technologies," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 935-961, December.
    17. Cowan, Kelly R. & Daim, Tugrul U., 2011. "Review of technology acquisition and adoption research in the energy sector," Technology in Society, Elsevier, vol. 33(3), pages 183-199.
    18. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    19. Li-Su Huang & Cheng-Po Lai, 2014. "Knowledge Management Adoption And Diffusion Using Structural Equation Modeling," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 39-56.
    20. Youngcheoul Kang & Nakbum Choi & Seoyong Kim, 2021. "Searching for New Model of Digital Informatics for Human–Computer Interaction: Testing the Institution-Based Technology Acceptance Model (ITAM)," IJERPH, MDPI, vol. 18(11), pages 1-36, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:111:y:2016:i:c:p:265-274. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.