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The dual role of informational social influence: Implications for marketing management

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  • Rosen, Dennis L.
  • Olshavsky, Richard W.

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  • Rosen, Dennis L. & Olshavsky, Richard W., 1987. "The dual role of informational social influence: Implications for marketing management," Journal of Business Research, Elsevier, vol. 15(2), pages 123-144, April.
    • Handle: RePEc:eee:jbrese:v:15:y:1987:i:2:p:123-144
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    Cited by:

    1. Liu, Chuang-Chun, 2016. "Understanding player behavior in online games: The role of gender," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 265-274.
    2. Stone, Matthew J., 2016. "Deciding not to choose: Delegation to social surrogates in tourism decisions," Tourism Management, Elsevier, vol. 57(C), pages 168-179.
    3. Aditya Halim Perdana Kusuma Putra, 2024. "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 82-96, May.
    4. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    5. Tan, Yingsi & Geng, Shuang & Katsumata, Sotaro & Xiong, Xiaojun, 2021. "The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    6. Smith, Gerald E. & Venkatraman, Meera P. & Dholakia, Ruby Roy, 1999. "Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 285-314, June.
    7. Senecal, Sylvain & Kalczynski, Pawel J. & Nantel, Jacques, 2005. "Consumers' decision-making process and their online shopping behavior: a clickstream analysis," Journal of Business Research, Elsevier, vol. 58(11), pages 1599-1608, November.

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