IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i3p967-d314109.html
   My bibliography  Save this article

Analyzing the Employees’ New Media Use in the Energy Industry:The Role of Creative Self-Efficacy, Perceived Usefulness and Leaders’ Use

Author

Listed:
  • Yuting Zhang

    () (School of Management, Zhejiang University of Technology, Hangzhou 310014, China)

  • Xiaofen Yu

    () (School of Management, Zhejiang University of Technology, Hangzhou 310014, China)

  • Ning Cai

    () (School of Public Affairs, Zhejiang University, Hangzhou 310058, China)

  • Yong Li

    () (School of Marxism, Shanghai Maritime University, Shanghai 200120, China)

Abstract

Good management of companies in the energy industry is critical to the world’s sustainable development as they are the guarantor of social lives and the cornerstone of economic development. This study tries to figure out how to improve the management of energy companies from the angle of new media use. It is widely known that the emergence of new media has provided more opportunities for the development of various entities in society, especially in improving the interaction mode of “enterprise–employee” and “enterprise–consumer”, and boosting the efficiency of information transmission. However, the technical and cutting-edge features of those new media have also resulted in some obstacles in their promotion among employees. To address this problem, this paper took the perspective of the social influence theory and the technological acceptance model (TAM), and sampled 20,161 employees from the energy industry in China to explore the effects of creative self-efficacy, perceived usefulness in information acquisition and perceived usefulness in communication on employees’ use of new media. Results have shown that both creative self-efficacy and perceived usefulness have positive effects on new media use of employees, and perceived usefulness mediates the relationship between creative self-efficacy and new media use. Leaders’ use moderates the mediation relationship, while it weakens the relationship between perceived usefulness and new media use. Our study enriches the knowledge regarding new media promotion and thereby offers insightful and practical implications for corporate managers.

Suggested Citation

  • Yuting Zhang & Xiaofen Yu & Ning Cai & Yong Li, 2020. "Analyzing the Employees’ New Media Use in the Energy Industry:The Role of Creative Self-Efficacy, Perceived Usefulness and Leaders’ Use," Sustainability, MDPI, Open Access Journal, vol. 12(3), pages 1-13, January.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:967-:d:314109
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/3/967/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/12/3/967/
    Download Restriction: no

    References listed on IDEAS

    as
    1. Jae Mee Yoo & Woojae Choi & Mi Lim Chon, 2019. "Do Employees Matter in the Relationship between Corporate Social Responsibility and Financial Performance?," Sustainability, MDPI, Open Access Journal, vol. 11(22), pages 1-13, November.
    2. Hertel, Guido & Niedner, Sven & Herrmann, Stefanie, 2003. "Motivation of software developers in Open Source projects: an Internet-based survey of contributors to the Linux kernel," Research Policy, Elsevier, vol. 32(7), pages 1159-1177, July.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    4. Broman Toft, Madeleine & Schuitema, Geertje & Thøgersen, John, 2014. "Responsible technology acceptance: Model development and application to consumer acceptance of Smart Grid technology," Applied Energy, Elsevier, vol. 134(C), pages 392-400.
    5. Herbert C. Kelman, 1958. "Compliance, identification, and internalization three processes of attitude change," Journal of Conflict Resolution, Peace Science Society (International), vol. 2(1), pages 51-60, March.
    6. Jacky Chin & Shu-Chiang Lin, 2016. "A Behavioral Model of Managerial Perspectives Regarding Technology Acceptance in Building Energy Management Systems," Sustainability, MDPI, Open Access Journal, vol. 8(7), pages 1-13, July.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    creative self-efficacy; perceived usefulness in information acquisition; perceived usefulness in communication; new media use; energy industry;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:967-:d:314109. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team). General contact details of provider: https://www.mdpi.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.