IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v266y2020ics0277953620306341.html
   My bibliography  Save this article

Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial

Author

Listed:
  • Dixon, Helen
  • Scully, Maree
  • Wakefield, Melanie
  • Kelly, Bridget
  • Pettigrew, Simone
  • Chapman, Kathy
  • Niederdeppe, Jeff

Abstract

Unhealthy, energy-dense nutrient-poor foods and beverages are heavily promoted through sport sponsorship. This naturalistic trial assessed whether exposing young adult spectators to various types of counter-advertising (CA) before watching an unhealthy food sponsored elite sporting event could diminish sponsorship effects and increase support for restrictions on sponsorship.

Suggested Citation

  • Dixon, Helen & Scully, Maree & Wakefield, Melanie & Kelly, Bridget & Pettigrew, Simone & Chapman, Kathy & Niederdeppe, Jeff, 2020. "Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial," Social Science & Medicine, Elsevier, vol. 266(C).
    • Handle: RePEc:eee:socmed:v:266:y:2020:i:c:s0277953620306341
    DOI: 10.1016/j.socscimed.2020.113415
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277953620306341
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socscimed.2020.113415?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Christopher J. Bryan & David S. Yeager & Cintia P. Hinojosa, 2019. "A values-alignment intervention protects adolescents from the effects of food marketing," Nature Human Behaviour, Nature, vol. 3(6), pages 596-603, June.
    2. Tempels, T. & Verweij, M. & Blok, V., 2017. "Big food's ambivalence: Seeking profit and responsibility for health," American Journal of Public Health, American Public Health Association, vol. 107(3), pages 402-406.
    3. repec:aph:ajpbhl:10.2105/ajph.2016.303601_3 is not listed on IDEAS
    4. Hu, T.-W. & Sung, H.-Y. & Keeler, T.E., 1995. "Reducing cigarette consumption in California: Tobacco taxes vs an anti- smoking media campaign," American Journal of Public Health, American Public Health Association, vol. 85(9), pages 1218-1222.
    5. Dixon, Helen & Scully, Maree & Kelly, Bridget & Chapman, Kathy & Wakefield, Melanie, 2014. "Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods?: Experimental research," Social Science & Medicine, Elsevier, vol. 116(C), pages 211-219.
    6. Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009. "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 1-15.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alan C. Logan & Susan H. Berman & Brian M. Berman & Susan L. Prescott, 2021. "Healing Anthropocene Syndrome: Planetary Health Requires Remediation of the Toxic Post-Truth Environment," Challenges, MDPI, vol. 12(1), pages 1-25, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bryan Cheng-Yu Hsu & Yu-Feng Wu & Hsin-Wei Chen & Man-Lai Cheung, 2020. "How Sport Tourism Event Image Fit Enhances Residents’ Perceptions of Place Image and Their Quality of Life," Sustainability, MDPI, vol. 12(19), pages 1-14, October.
    2. DeCicca, Philip & Kenkel, Donald & Mathios, Alan, 2000. "Putting Out The Fires: Will Higher Taxes Reduce Youth Smoking?," Working Papers 00-3, University of Aarhus, Aarhus School of Business, Department of Economics.
    3. Galinato, Gregmar I. & Olanie, Aaron Z. & Yoder, Jonathan K., 2017. "The Trade and Health Effects of Tobacco Regulations," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    4. Brian P. McCullough & Jonathan C. Casper & Danielle M. Kushner Smith, 2022. "Fan Responses of Sponsored Environmental Sustainability Initiatives," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
    5. Herrmann, Jean-Luc & Kacha, Mathieu & Derbaix, Christian, 2016. "“I support your team, support me in turn!”," Journal of Business Research, Elsevier, vol. 69(2), pages 604-612.
    6. Beatty, Timothy K.M. & Larsen, Erling Røed & Sommervoll, Dag Einar, 2009. "Driven to drink: Sin taxes near a border," Journal of Health Economics, Elsevier, vol. 28(6), pages 1175-1184, December.
    7. Martin, David S. & Bourdeau, Brian L. & Stephan, John, 2020. "Measuring the effectiveness of facility naming rights sponsorships," Journal of Business Research, Elsevier, vol. 110(C), pages 51-64.
    8. Boronczyk, Felix & Breuer, Christoph, 2021. "The company you keep: Brand image transfer in concurrent event sponsorship," Journal of Business Research, Elsevier, vol. 124(C), pages 739-747.
    9. Sue Bridgewater, 2014. "Sponsorship and football," Chapters, in: John Goddard & Peter Sloane (ed.), Handbook on the Economics of Professional Football, chapter 8, pages 117-129, Edward Elgar Publishing.
    10. Edwina Mingay & Melissa Hart & Serene Yoong & Alexis Hure, 2021. "Why We Eat the Way We Do: A Call to Consider Food Culture in Public Health Initiatives," IJERPH, MDPI, vol. 18(22), pages 1-10, November.
    11. Werfel, Seth H. & Jaffe, Adam B., 2013. "Induced innovation and technology trajectory: Evidence from smoking cessation products," Research Policy, Elsevier, vol. 42(1), pages 15-22.
    12. Alberto Abadie & Alexis Diamond & Jens Hainmueller, 2007. "Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California's Tobacco Control Program," NBER Working Papers 12831, National Bureau of Economic Research, Inc.
    13. Elizabeth A. Minton & Paige Gardiner, 2021. "The missing role of moral values in anti‐vaping messaging," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 1040-1061, September.
    14. L. Elbakidze & Y. H. Jin, 2015. "Are Economic Development and Education Improvement Associated with Participation in Transnational Terrorism?," Risk Analysis, John Wiley & Sons, vol. 35(8), pages 1520-1535, August.
    15. thomas, anna & Mathur, Maya B & Hope, Jessica Elizabeth, 2024. "Documentary films can increase nationwide interest in plant-based food," OSF Preprints yh94d, Center for Open Science.
    16. Grady, Christopher & Iannantuoni, Alice & Winters, Matthew S., 2021. "Influencing the means but not the ends: The role of entertainment-education interventions in development," World Development, Elsevier, vol. 138(C).
    17. Blok, Vincent & Scholten, Victor & Long, Thomas B., 2018. "Responsible innovation in industry and the importance of customer orientation: introduction to the special issue," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(4).
    18. Ali Goli & Pradeep K. Chintagunta, 2021. "What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales," Marketing Science, INFORMS, vol. 40(6), pages 1169-1198, November.
    19. Kudzaishe Charlotte Gaura & Wilbert Manyanga & Lovemore Chikazhe, 2021. "The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 22-36.
    20. David M. Cutler & Jonathan Gruber & Raymond S. Hartman & Mary Beth Landrum & Joseph P. Newhouse & Meredith B. Rosenthal, 2002. "The Economic impacts of the tobacco settlement," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 21(1), pages 1-19.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:266:y:2020:i:c:s0277953620306341. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.