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The Effect of Anti-Smoking Media Campaign on Smoking Behavior: The California Experience

Author

Listed:
  • Hong Liu

    (CEMA, Central University of Finance and Economics)

  • Wei Tan

    (Department of Economics, Stony Brook University)

Abstract

This paper evaluates the effectiveness of California anti-smoking media campaign in changing smoking behavior of adults and adolescents, in the short run as well as in the long run, through individual self-reported exposure to the media message. We construct pseudo panel data using repeated cross sections, and employ instrumental variables method to address the endogeneity problem. Overall, the results suggest that the anti-smoking media campaign not only significantly reduces the prevalence of smoking among adults and adolescents, but also brings significant long term benefits in smoking reduction, by inducing more future attempts to quit among adult smokers and deterring more initiating intentions among adolescents.

Suggested Citation

  • Hong Liu & Wei Tan, 2009. "The Effect of Anti-Smoking Media Campaign on Smoking Behavior: The California Experience," Annals of Economics and Finance, Society for AEF, vol. 10(1), pages 29-47, May.
    • Handle: RePEc:cuf:journl:y:2009:v:10:i:1:p:29-47
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    References listed on IDEAS

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    5. Hu, Teh-Wei & Sung, Hai-Yen & Keeler, Theodore E, 1995. "The State Antismoking Campaign and the Industry Response: The Effects of Advertising on Cigarette Consumption in California," American Economic Review, American Economic Association, vol. 85(2), pages 85-90, May.
    6. Farrelly, M.C. & Healton, C.G. & Davis, K.C. & Messeri, P. & Hersey, J.C. & Haviland, M.L., 2002. "Getting to the truth: Evaluating national tobacco countermarketing campaigns," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 901-907.
    7. Hsieh, Chee-Ruey & Yen, Lee-Lan & Liu, Jin-Tan & Chyongchiou Jeng Lin, 1996. "Smoking, health knowledge, and anti-smoking campaigns: An empirical study in Taiwan," Journal of Health Economics, Elsevier, vol. 15(1), pages 87-104, February.
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    Cited by:

    1. thomas, anna & Mathur, Maya B & Hope, Jessica Elizabeth, 2024. "Documentary films can increase nationwide interest in plant-based food," OSF Preprints yh94d, Center for Open Science.
    2. Anna Choi & Dhaval Dave & Joseph J. Sabia, 2019. "Smoke Gets in Your Eyes: Medical Marijuana Laws and Tobacco Cigarette Use," American Journal of Health Economics, MIT Press, vol. 5(3), pages 303-333, Summer.
    3. Christian Bünnings, 2013. "Does New Health Information Affect Health Behavior? The Effect of Health Events on Smoking Cessation," Ruhr Economic Papers 0459, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    4. Christian Bünnings, 2017. "Does new health information affect health behaviour? The effect of health events on smoking cessation," Applied Economics, Taylor & Francis Journals, vol. 49(10), pages 987-1000, February.
    5. Anna Choi & Dhaval Dave & Joseph J. Sabia, 2016. "Smoke Gets in Your Eyes: Medical Marijuana Laws and Tobacco Use," NBER Working Papers 22554, National Bureau of Economic Research, Inc.
    6. Harsman Tandilittin, 2016. "What should the Government do to Stop Epidemic of Smoking among Teenagers in Indonesia?," Asian Culture and History, Canadian Center of Science and Education, vol. 8(1), pages 140-140, March.
    7. repec:zbw:rwirep:0459 is not listed on IDEAS

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    More about this item

    Keywords

    Anti-smoking media campaign; Smoking behavior; Program evaluation;
    All these keywords.

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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