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Jewish and not Jewish consumers’ preferences for a typical kosher product – an artefactual field experiment

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  • Temesi, Ágoston
  • Harci, Tamás
  • Unger-Plasek, Brigitta
  • Lakner, Zoltán
  • Nagy, László Bendegúz
  • Vecchio, Riccardo

Abstract

The demand for kosher foods is significantly increasing worldwide, however little is known about the characteristics and motivations driving consumer choices. Applying a non-hypothetical artefactual field experiment, we explore the driving forces of Jewish and non-Jewish consumers’ monetary preferences for a kosher product and its conventional counterpart. The product investigated in the study was pálinka, a protected designation of origin spirit, well known to Hungarian citizens and widely available in a kosher version.

Suggested Citation

  • Temesi, Ágoston & Harci, Tamás & Unger-Plasek, Brigitta & Lakner, Zoltán & Nagy, László Bendegúz & Vecchio, Riccardo, 2025. "Jewish and not Jewish consumers’ preferences for a typical kosher product – an artefactual field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 119(C).
    • Handle: RePEc:eee:soceco:v:119:y:2025:i:c:s221480432500120x
    DOI: 10.1016/j.socec.2025.102456
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    References listed on IDEAS

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