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Investigating the effect of three different factors including experience, personality and color on the decision-making process in stock markets using EEG

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  • AsleBagh, Pegah
  • Bonyadi Naeini, Ali
  • Moeeni, MohammadReza

Abstract

Stock markets and exchanges are crucial economic pillars in every country. Decision-making in the stock market poses significant challenges and fundamental problems for investors in this field. According to studies conducted in the field of psychology, it has been found that investors' personal experiences and personality characteristics are among the factors that influence their decision-making.

Suggested Citation

  • AsleBagh, Pegah & Bonyadi Naeini, Ali & Moeeni, MohammadReza, 2024. "Investigating the effect of three different factors including experience, personality and color on the decision-making process in stock markets using EEG," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 109(C).
    • Handle: RePEc:eee:soceco:v:109:y:2024:i:c:s221480432400003x
    DOI: 10.1016/j.socec.2024.102163
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