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Transport choice behaviour of Chinese and Australian tourists in Scotland

  • Hough, Gary
  • Hassanien, Ahmed
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    This study aimed to investigate and analyse the internal pre-purchase transport choice behaviour of Chinese and Australian tourists in Scotland. A literature review was carried out to explore the pre-purchase internal transport choice behaviour of tourists. A questionnaire was designed based on the findings of the literature review. A convenience sampling plan was developed to achieve a valid and statistically significant sample size for the two selected markets: Chinese and Australian tourists. Surveys were distributed directly within the Highlands and indirectly through tour operators. A number of significant differences in pre-purchase transport choice behaviour were found between independent and tour travellers and between Chinese and Australian tourists. A number of other variables including English language capabilities, country of residence, education levels and previous travel experience were also found to have significant influences on the process. A number of recommendations relating to market analysis and research, promotion and product development were made to Scottish tourism transport providers based on the findings.

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    Article provided by Elsevier in its journal Research in Transportation Economics.

    Volume (Year): 26 (2010)
    Issue (Month): 1 ()
    Pages: 54-65

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    Handle: RePEc:eee:retrec:v:26:y:2010:i:1:p:54-65
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    1. Gonzalez, Maria Elisa Alen & Comesana, Lorenzo Rodriguez & Brea, Jose Antonio Fraiz, 2007. "Assessing tourist behavioral intentions through perceived service quality and customer satisfaction," Journal of Business Research, Elsevier, vol. 60(2), pages 153-160, February.
    2. Koppelman, Frank S. & Sethi, Vaneet, 2005. "Incorporating variance and covariance heterogeneity in the Generalized Nested Logit model: an application to modeling long distance travel choice behavior," Transportation Research Part B: Methodological, Elsevier, vol. 39(9), pages 825-853, November.
    3. Hess, Stephane, 2007. "Posterior analysis of random taste coefficients in air travel behaviour modelling," Journal of Air Transport Management, Elsevier, vol. 13(4), pages 203-212.
    4. Hess, Stephane & Adler, Thomas & Polak, John W., 2007. "Modelling airport and airline choice behaviour with the use of stated preference survey data," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(3), pages 221-233, May.
    5. Tretheway, Michael & Mak, Doris, 2006. "Emerging tourism markets: Ageing and developing economies," Journal of Air Transport Management, Elsevier, vol. 12(1), pages 21-27.
    6. Zhang, Junyi & Timmermans, Harry & Borgers, Aloys & Wang, Donggen, 2004. "Modeling traveler choice behavior using the concepts of relative utility and relative interest," Transportation Research Part B: Methodological, Elsevier, vol. 38(3), pages 215-234, March.
    7. Hensher, David A., 1997. "A practical approach to identifying the market potential for high speed rail: A case study in the Sydney-Canberra corridor," Transportation Research Part A: Policy and Practice, Elsevier, vol. 31(6), pages 431-446, November.
    8. Bhat, Chandra R., 1998. "Accommodating variations in responsiveness to level-of-service measures in travel mode choice modeling," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(7), pages 495-507, September.
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